#741B27#741B27
#741B27 is a dark, vivid red. Relative luminance 0.046; OKLCH L 37.5% C 0.122 H 18.1°. Best body text is #FFFFFF at 10.89:1 contrast (WCAG AA passes).
Color values
| HEX | #741B27 |
|---|---|
| RGB | rgb(116, 27, 39) |
| HSL | hsl(352, 62%, 28%) |
| HSV | hsv(352, 77%, 45%) |
| CMYK | cmyk(0%, 76.7%, 66.4%, 54.5%) |
| CIE-LAB | lab(25.70, 39.04, 15.84) |
| CIE-LCH | lch(25.70, 42.13, 22.09°) |
| OKLab | oklab(37.47% 0.1162 0.0381) |
| OKLCH | oklch(37.47% 0.122 18.1) |
| XYZ | xyz(7.9614, 4.6445, 2.3963) |
| Luminance | 0.0464 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine Red
#7B0323
ΔE00 2.82
Burgundy
#800020
ΔE00 3.63
Claret
#680018
ΔE00 4.29
Bordeaux
#7B002C
ΔE00 4.72
Wine
#722F37
ΔE00 4.97
Maroon (survey)
#650021
ΔE00 5.42
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741B27 #1B7468
analogous
#741B53 #741B27 #743B1B
triadic
#741B27 #27741B #1B2774
tetradic
#741B27 #53741B #1B7468 #3B1B74
square
#741B27 #53741B #1B7468 #3B1B74
split-complementary
#741B27 #1B743B #1B5374
monochromatic
#190608 #420F16 #741B27 #A62738 #D1394D
Accessibility & contrast
On white
10.89
#741B27 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.93
#741B27 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741B27
10.89:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741B27 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741B27 | 1.00 | 10.89 | 1.93 | 10.89 |
| #FFFFFF | 10.89 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.93 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.89 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#343127
Deuteranopia (green-blind)
#4A4424
Tritanopia (blue-blind)
#800020
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #741b27; /* rgb */ color: rgb(116, 27, 39); /* oklch */ color: oklch(37.5% 0.122 18.1);
Tailwind
colors: {
custom: {
50: '#a25f60',
500: '#741b27',
950: '#000000',
},
}SCSS
$custom: #741b27; $custom-light: #a25f60; $custom-dark: #000000;
JSON
{
"hex": "#741b27",
"rgb": {
"r": 116,
"g": 27,
"b": 39
},
"hsl": {
"h": 351.91,
"s": 62.238,
"l": 28.039
},
"oklch": {
"l": 0.37467,
"c": 0.12225,
"h": 18.1
},
"luminance": 0.04643
}Semantic roles & 50–950 ramp
primary
#741B27
secondary
#42A99B
accent
#E5CF42
background
#FAF5F5
surface
#F4EAE9
border
#CEC6C5
text
#100505
muted
#7F7979