#741B24#741B24
#741B24 is a dark, vivid red. Relative luminance 0.046; OKLCH L 37.4% C 0.122 H 20.1°. Best body text is #FFFFFF at 10.91:1 contrast (WCAG AA passes).
Color values
| HEX | #741B24 |
|---|---|
| RGB | rgb(116, 27, 36) |
| HSL | hsl(354, 62%, 28%) |
| HSV | hsv(354, 77%, 45%) |
| CMYK | cmyk(0%, 76.7%, 69%, 54.5%) |
| CIE-LAB | lab(25.64, 38.85, 17.78) |
| CIE-LCH | lch(25.64, 42.73, 24.59°) |
| OKLab | oklab(37.41% 0.1149 0.0421) |
| OKLCH | oklch(37.41% 0.122 20.1) |
| XYZ | xyz(7.9137, 4.6254, 2.1448) |
| Luminance | 0.0462 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine Red
#7B0323
ΔE00 3.16
Burgundy
#800020
ΔE00 3.40
Claret
#680018
ΔE00 4.14
Wine
#722F37
ΔE00 5.61
Bordeaux
#7B002C
ΔE00 5.73
Rosewood
#65000B
ΔE00 5.96
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741B24 #1B746B
analogous
#741B50 #741B24 #743F1B
triadic
#741B24 #24741B #1B2474
tetradic
#741B24 #50741B #1B746B #3F1B74
square
#741B24 #50741B #1B746B #3F1B74
split-complementary
#741B24 #1B743F #1B5074
monochromatic
#190608 #420F15 #741B24 #A62733 #D13948
Accessibility & contrast
On white
10.91
#741B24 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.92
#741B24 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741B24
10.91:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741B24 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741B24 | 1.00 | 10.91 | 1.92 | 10.91 |
| #FFFFFF | 10.91 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.92 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.91 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#343124
Deuteranopia (green-blind)
#4B4421
Tritanopia (blue-blind)
#80001F
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #741b24; /* rgb */ color: rgb(116, 27, 36); /* oklch */ color: oklch(37.4% 0.122 20.1);
Tailwind
colors: {
custom: {
50: '#a25f5e',
500: '#741b24',
950: '#000000',
},
}SCSS
$custom: #741b24; $custom-light: #a25f5e; $custom-dark: #000000;
JSON
{
"hex": "#741b24",
"rgb": {
"r": 116,
"g": 27,
"b": 36
},
"hsl": {
"h": 353.933,
"s": 62.238,
"l": 28.039
},
"oklch": {
"l": 0.37406,
"c": 0.12237,
"h": 20.1
},
"luminance": 0.04624
}Semantic roles & 50–950 ramp
primary
#741B24
secondary
#42A99E
accent
#E5D542
background
#FAF5F5
surface
#F4EAE9
border
#CEC6C5
text
#100504
muted
#7F7979