#741AB4#741AB4

#741AB4 is a mid, highly saturated violet. Relative luminance 0.077; OKLCH L 45.5% C 0.217 H 304.9°. Best body text is #FFFFFF at 8.24:1 contrast (WCAG AA passes).

Color values

HEX	#741AB4
RGB	rgb(116, 26, 180)
HSL	hsl(275, 75%, 40%)
HSV	hsv(275, 86%, 71%)
CMYK	cmyk(35.6%, 85.6%, 0%, 29.4%)
CIE-LAB	lab(33.45, 61.82, -62.42)
CIE-LCH	lch(33.45, 87.85, 314.72°)
OKLab	oklab(45.49% 0.1243 -0.1781)
OKLCH	oklch(45.49% 0.217 304.9)
XYZ	xyz(15.8082, 7.7472, 43.8337)
Luminance	0.0775 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741AB4 #5AB41A

analogous

#271AB4 #741AB4 #B41AA7

triadic

#741AB4 #B4741A #1AB474

tetradic

#741AB4 #B4271A #5AB41A #1AA7B4

square

#741AB4 #B4271A #5AB41A #1AA7B4

split-complementary

#741AB4 #A7B41A #1AB427

monochromatic

#2F0B49 #52127F #741AB4 #952BE0 #B060E8

Accessibility & contrast

On white

8.24

#741AB4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.55

#741AB4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741AB4

8.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741AB4	#FFFFFF	#000000	##FFFFFF
##741AB4	1.00	8.24	2.55	8.24
#FFFFFF	8.24	1.00	21.00	1.00
#000000	2.55	21.00	1.00	21.00
##FFFFFF	8.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DB8

Deuteranopia (green-blind)

#004FB1

Tritanopia (blue-blind)

#67476B

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #741ab4;
/* rgb */ color: rgb(116, 26, 180);
/* oklch */ color: oklch(45.5% 0.217 304.9);

Tailwind

colors: {
  custom: {
    50: '#a365cc',
    500: '#741ab4',
    950: '#000000',
  },
}

SCSS

$custom: #741ab4;
$custom-light: #a365cc;
$custom-dark: #000000;

JSON

{
  "hex": "#741ab4",
  "rgb": {
    "r": 116,
    "g": 26,
    "b": 180
  },
  "hsl": {
    "h": 275.065,
    "s": 74.757,
    "l": 40.392
  },
  "oklch": {
    "l": 0.4549,
    "c": 0.21714,
    "h": 304.9
  },
  "luminance": 0.07747
}

Semantic roles & 50–950 ramp

primary

#741AB4

secondary

#8CCC5D

accent

#F13684

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100613

muted

#7F7A82

Preview Lab

Preview with #741AB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →