#741AB4#741AB4

#741AB4 is a mid, highly saturated violet. Relative luminance 0.077; OKLCH L 45.5% C 0.217 H 304.9°. Best body text is #FFFFFF at 8.24:1 contrast (WCAG AA passes).

Color values

HEX#741AB4
RGBrgb(116, 26, 180)
HSLhsl(275, 75%, 40%)
HSVhsv(275, 86%, 71%)
CMYKcmyk(35.6%, 85.6%, 0%, 29.4%)
CIE-LABlab(33.45, 61.82, -62.42)
CIE-LCHlch(33.45, 87.85, 314.72°)
OKLaboklab(45.49% 0.1243 -0.1781)
OKLCHoklch(45.49% 0.217 304.9)
XYZxyz(15.8082, 7.7472, 43.8337)
Luminance0.0775 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#741AB4 #5AB41A
analogous
#271AB4 #741AB4 #B41AA7
triadic
#741AB4 #B4741A #1AB474
tetradic
#741AB4 #B4271A #5AB41A #1AA7B4
square
#741AB4 #B4271A #5AB41A #1AA7B4
split-complementary
#741AB4 #A7B41A #1AB427
monochromatic
#2F0B49 #52127F #741AB4 #952BE0 #B060E8

Accessibility & contrast

On white

8.24
#741AB4 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.55
#741AB4 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741AB4
8.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##741AB4#FFFFFF#000000##FFFFFF
##741AB41.008.242.558.24
#FFFFFF8.241.0021.001.00
#0000002.5521.001.0021.00
##FFFFFF8.241.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004DB8
Deuteranopia (green-blind)
#004FB1
Tritanopia (blue-blind)
#67476B
Achromatopsia (no color)
#4F4F4F

Design tokens & code

CSS
--color: #741ab4;
/* rgb */ color: rgb(116, 26, 180);
/* oklch */ color: oklch(45.5% 0.217 304.9);
Tailwind
colors: {
  custom: {
    50: '#a365cc',
    500: '#741ab4',
    950: '#000000',
  },
}
SCSS
$custom: #741ab4;
$custom-light: #a365cc;
$custom-dark: #000000;
JSON
{
  "hex": "#741ab4",
  "rgb": {
    "r": 116,
    "g": 26,
    "b": 180
  },
  "hsl": {
    "h": 275.065,
    "s": 74.757,
    "l": 40.392
  },
  "oklch": {
    "l": 0.4549,
    "c": 0.21714,
    "h": 304.9
  },
  "luminance": 0.07747
}

Semantic roles & 50–950 ramp

primary
#741AB4
secondary
#8CCC5D
accent
#F13684
background
#FAF6FC
surface
#F4EBF9
border
#CEC6D2
text
#100613
muted
#7F7A82

Preview Lab

Preview with #741AB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#741AB4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva