#741AA0#741AA0

#741AA0 is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.8% C 0.199 H 310.8°. Best body text is #FFFFFF at 8.76:1 contrast (WCAG AA passes).

Color values

HEX	#741AA0
RGB	rgb(116, 26, 160)
HSL	hsl(280, 72%, 36%)
HSV	hsv(280, 84%, 63%)
CMYK	cmyk(27.5%, 83.8%, 0%, 37.3%)
CIE-LAB	lab(31.78, 57.56, -53.12)
CIE-LCH	lch(31.78, 78.33, 317.30°)
OKLab	oklab(43.82% 0.1302 -0.1508)
OKLCH	oklch(43.82% 0.199 310.8)
XYZ	xyz(13.9158, 6.9902, 33.8671)
Luminance	0.0699 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741AA0 #46A01A

analogous

#311AA0 #741AA0 #A01A89

triadic

#741AA0 #A0741A #1AA074

tetradic

#741AA0 #A0311A #46A01A #1A89A0

square

#741AA0 #A0311A #46A01A #1A89A0

split-complementary

#741AA0 #89A01A #1AA031

monochromatic

#280937 #4E116B #741AA0 #9A23D5 #B352E3

Accessibility & contrast

On white

8.76

#741AA0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#741AA0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741AA0

8.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741AA0	#FFFFFF	#000000	##FFFFFF
##741AA0	1.00	8.76	2.40	8.76
#FFFFFF	8.76	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A3

Deuteranopia (green-blind)

#004C9D

Tritanopia (blue-blind)

#6E3E5F

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #741aa0;
/* rgb */ color: rgb(116, 26, 160);
/* oklch */ color: oklch(43.8% 0.199 310.8);

Tailwind

colors: {
  custom: {
    50: '#a164bd',
    500: '#741aa0',
    950: '#000000',
  },
}

SCSS

$custom: #741aa0;
$custom-light: #a164bd;
$custom-dark: #000000;

JSON

{
  "hex": "#741aa0",
  "rgb": {
    "r": 116,
    "g": 26,
    "b": 160
  },
  "hsl": {
    "h": 280.299,
    "s": 72.043,
    "l": 36.471
  },
  "oklch": {
    "l": 0.4382,
    "c": 0.19922,
    "h": 310.8
  },
  "luminance": 0.0699
}

Semantic roles & 50–950 ramp

primary

#741AA0

secondary

#77C550

accent

#EF3975

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#100612

muted

#7F7A81

Preview Lab

Preview with #741AA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →