#741A4D#741A4D
#741A4D is a dark, vivid pink. Relative luminance 0.050; OKLCH L 38.6% C 0.134 H 350.6°. Best body text is #FFFFFF at 10.51:1 contrast (WCAG AA passes).
Color values
| HEX | #741A4D |
|---|---|
| RGB | rgb(116, 26, 77) |
| HSL | hsl(326, 63%, 28%) |
| HSV | hsv(326, 78%, 45%) |
| CMYK | cmyk(0%, 77.6%, 33.6%, 54.5%) |
| CIE-LAB | lab(26.70, 43.09, -8.41) |
| CIE-LCH | lch(26.70, 43.90, 348.96°) |
| OKLab | oklab(38.58% 0.1318 -0.0219) |
| OKLCH | oklch(38.58% 0.134 350.6) |
| XYZ | xyz(8.9119, 4.9887, 7.5133) |
| Luminance | 0.0499 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 2.78
Red Purple
#820747
ΔE00 4.11
Rich Purple
#720058
ΔE00 5.28
Merlot
#730039
ΔE00 5.34
Wine (survey)
#80013F
ΔE00 5.59
Reddish Purple
#910951
ΔE00 5.90
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741A4D #1A7441
analogous
#6E1A74 #741A4D #741A20
triadic
#741A4D #4D741A #1A4D74
tetradic
#741A4D #746E1A #1A7441 #1A2074
square
#741A4D #746E1A #1A7441 #1A2074
split-complementary
#741A4D #20741A #1A746E
monochromatic
#190611 #420F2C #741A4D #A6256E #D2368F
Accessibility & contrast
On white
10.51
#741A4D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.00
#741A4D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741A4D
10.51:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741A4D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741A4D | 1.00 | 10.51 | 2.00 | 10.51 |
| #FFFFFF | 10.51 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.00 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.51 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#29354E
Deuteranopia (green-blind)
#43454B
Tritanopia (blue-blind)
#7D1431
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #741a4d; /* rgb */ color: rgb(116, 26, 77); /* oklch */ color: oklch(38.6% 0.134 350.6);
Tailwind
colors: {
custom: {
50: '#a0607e',
500: '#741a4d',
950: '#000000',
},
}SCSS
$custom: #741a4d; $custom-light: #a0607e; $custom-dark: #000000;
JSON
{
"hex": "#741a4d",
"rgb": {
"r": 116,
"g": 26,
"b": 77
},
"hsl": {
"h": 326,
"s": 63.38,
"l": 27.843
},
"oklch": {
"l": 0.38579,
"c": 0.13358,
"h": 350.6
},
"luminance": 0.04988
}Semantic roles & 50–950 ramp
primary
#741A4D
secondary
#41A96E
accent
#E68941
background
#FAF5F7
surface
#F4EAEE
border
#CEC6C9
text
#0F050A
muted
#7F797C