#741996#741996

#741996 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 43.0% C 0.191 H 314.2°. Best body text is #FFFFFF at 9.04:1 contrast (WCAG AA passes).

Color values

HEX	#741996
RGB	rgb(116, 25, 150)
HSL	hsl(284, 71%, 34%)
HSV	hsv(284, 83%, 59%)
CMYK	cmyk(22.7%, 83.3%, 0%, 41.2%)
CIE-LAB	lab(30.90, 55.80, -48.45)
CIE-LCH	lch(30.90, 73.90, 319.03°)
OKLab	oklab(42.96% 0.1334 -0.137)
OKLCH	oklch(42.96% 0.191 314.2)
XYZ	xyz(13.0542, 6.6107, 29.4366)
Luminance	0.0661 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741996 #3B9619

analogous

#361996 #741996 #96197A

triadic

#741996 #967419 #199674

tetradic

#741996 #963619 #3B9619 #197A96

square

#741996 #963619 #3B9619 #197A96

split-complementary

#741996 #7A9619 #199636

monochromatic

#23082D #4B1062 #741996 #9D22CA #B749E1

Accessibility & contrast

On white

9.04

#741996 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#741996 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741996

9.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741996	#FFFFFF	#000000	##FFFFFF
##741996	1.00	9.04	2.32	9.04
#FFFFFF	9.04	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004499

Deuteranopia (green-blind)

#0A4B93

Tritanopia (blue-blind)

#713959

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #741996;
/* rgb */ color: rgb(116, 25, 150);
/* oklch */ color: oklch(43.0% 0.191 314.2);

Tailwind

colors: {
  custom: {
    50: '#a163b6',
    500: '#741996',
    950: '#000000',
  },
}

SCSS

$custom: #741996;
$custom-light: #a163b6;
$custom-dark: #000000;

JSON

{
  "hex": "#741996",
  "rgb": {
    "r": 116,
    "g": 25,
    "b": 150
  },
  "hsl": {
    "h": 283.68,
    "s": 71.429,
    "l": 34.314
  },
  "oklch": {
    "l": 0.42962,
    "c": 0.19123,
    "h": 314.2
  },
  "luminance": 0.0661
}

Semantic roles & 50–950 ramp

primary

#741996

secondary

#6AC249

accent

#EE3A6B

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #741996

Body copy rendered with the generated semantic roles for this colour.

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