#74196B#74196B

#74196B is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.0% C 0.155 H 332.5°. Best body text is #FFFFFF at 10.03:1 contrast (WCAG AA passes).

Color values

HEX	#74196B
RGB	rgb(116, 25, 107)
HSL	hsl(306, 65%, 28%)
HSV	hsv(306, 78%, 45%)
CMYK	cmyk(0%, 78.4%, 7.8%, 54.5%)
CIE-LAB	lab(28.04, 47.83, -26.03)
CIE-LCH	lch(28.04, 54.45, 331.44°)
OKLab	oklab(40.02% 0.1377 -0.0716)
OKLCH	oklch(40.02% 0.155 332.5)
XYZ	xyz(10.2040, 5.4707, 14.4256)
Luminance	0.0547 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#74196B #197422

analogous

#4F1974 #74196B #74193D

triadic

#74196B #6B7419 #196B74

tetradic

#74196B #744F19 #197422 #193D74

square

#74196B #744F19 #197422 #193D74

split-complementary

#74196B #3D7419 #19744F

monochromatic

#190517 #420E3D #74196B #A62499 #D334C4

Accessibility & contrast

On white

10.03

#74196B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#74196B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #74196B

10.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##74196B	#FFFFFF	#000000	##FFFFFF
##74196B	1.00	10.03	2.09	10.03
#FFFFFF	10.03	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#133A6D

Deuteranopia (green-blind)

#384769

Tritanopia (blue-blind)

#792341

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #74196b;
/* rgb */ color: rgb(116, 25, 107);
/* oklch */ color: oklch(40.0% 0.155 332.5);

Tailwind

colors: {
  custom: {
    50: '#9f6195',
    500: '#74196b',
    950: '#000000',
  },
}

SCSS

$custom: #74196b;
$custom-light: #9f6195;
$custom-dark: #000000;

JSON

{
  "hex": "#74196b",
  "rgb": {
    "r": 116,
    "g": 25,
    "b": 107
  },
  "hsl": {
    "h": 305.934,
    "s": 64.539,
    "l": 27.647
  },
  "oklch": {
    "l": 0.40017,
    "c": 0.15515,
    "h": 332.5
  },
  "luminance": 0.0547
}

Semantic roles & 50–950 ramp

primary

#74196B

secondary

#40A94A

accent

#E85140

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #74196B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →