#74196A#74196A

#74196A is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.154 H 333.1°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).

Color values

HEX	#74196A
RGB	rgb(116, 25, 106)
HSL	hsl(307, 65%, 28%)
HSV	hsv(307, 78%, 45%)
CMYK	cmyk(0%, 78.4%, 8.6%, 54.5%)
CIE-LAB	lab(27.98, 47.66, -25.48)
CIE-LCH	lch(27.98, 54.05, 331.87°)
OKLab	oklab(39.96% 0.1376 -0.07)
OKLCH	oklch(39.96% 0.154 333.1)
XYZ	xyz(10.1517, 5.4497, 14.1501)
Luminance	0.0545 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#74196A #197423

analogous

#501974 #74196A #74193D

triadic

#74196A #6A7419 #196A74

tetradic

#74196A #745019 #197423 #193D74

square

#74196A #745019 #197423 #193D74

split-complementary

#74196A #3D7419 #197450

monochromatic

#190517 #420E3C #74196A #A62498 #D334C2

Accessibility & contrast

On white

10.05

#74196A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#74196A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #74196A

10.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##74196A	#FFFFFF	#000000	##FFFFFF
##74196A	1.00	10.05	2.09	10.05
#FFFFFF	10.05	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#153A6C

Deuteranopia (green-blind)

#384768

Tritanopia (blue-blind)

#792340

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #74196a;
/* rgb */ color: rgb(116, 25, 106);
/* oklch */ color: oklch(40.0% 0.154 333.1);

Tailwind

colors: {
  custom: {
    50: '#9f6195',
    500: '#74196a',
    950: '#000000',
  },
}

SCSS

$custom: #74196a;
$custom-light: #9f6195;
$custom-dark: #000000;

JSON

{
  "hex": "#74196a",
  "rgb": {
    "r": 116,
    "g": 25,
    "b": 106
  },
  "hsl": {
    "h": 306.593,
    "s": 64.539,
    "l": 27.647
  },
  "oklch": {
    "l": 0.39959,
    "c": 0.15437,
    "h": 333.1
  },
  "luminance": 0.05449
}

Semantic roles & 50–950 ramp

primary

#74196A

secondary

#40A94B

accent

#E85340

background

#FAF6F9

surface

#F4EBF1

border

#CEC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #74196A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →