#741968#741968

#741968 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.8% C 0.153 H 334.1°. Best body text is #FFFFFF at 10.09:1 contrast (WCAG AA passes).

Color values

HEX	#741968
RGB	rgb(116, 25, 104)
HSL	hsl(308, 65%, 28%)
HSV	hsv(308, 78%, 45%)
CMYK	cmyk(0%, 78.4%, 10.3%, 54.5%)
CIE-LAB	lab(27.87, 47.34, -24.36)
CIE-LCH	lch(27.87, 53.24, 332.77°)
OKLab	oklab(39.84% 0.1375 -0.0667)
OKLCH	oklch(39.84% 0.153 334.1)
XYZ	xyz(10.0489, 5.4086, 13.6087)
Luminance	0.0541 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741968 #197425

analogous

#521974 #741968 #74193B

triadic

#741968 #687419 #196874

tetradic

#741968 #745219 #197425 #193B74

square

#741968 #745219 #197425 #193B74

split-complementary

#741968 #3B7419 #197452

monochromatic

#190517 #420E3B #741968 #A62495 #D334BE

Accessibility & contrast

On white

10.09

#741968 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#741968 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741968

10.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741968	#FFFFFF	#000000	##FFFFFF
##741968	1.00	10.09	2.08	10.09
#FFFFFF	10.09	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#17396A

Deuteranopia (green-blind)

#394666

Tritanopia (blue-blind)

#7A223F

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #741968;
/* rgb */ color: rgb(116, 25, 104);
/* oklch */ color: oklch(39.8% 0.153 334.1);

Tailwind

colors: {
  custom: {
    50: '#9f6193',
    500: '#741968',
    950: '#000000',
  },
}

SCSS

$custom: #741968;
$custom-light: #9f6193;
$custom-dark: #000000;

JSON

{
  "hex": "#741968",
  "rgb": {
    "r": 116,
    "g": 25,
    "b": 104
  },
  "hsl": {
    "h": 307.912,
    "s": 64.539,
    "l": 27.647
  },
  "oklch": {
    "l": 0.39843,
    "c": 0.15283,
    "h": 334.1
  },
  "luminance": 0.05408
}

Semantic roles & 50–950 ramp

primary

#741968

secondary

#40A94E

accent

#E85640

background

#FAF6F9

surface

#F4EBF1

border

#CEC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #741968

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →