#741968#741968

#741968 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.8% C 0.153 H 334.1°. Best body text is #FFFFFF at 10.09:1 contrast (WCAG AA passes).

Color values

HEX#741968
RGBrgb(116, 25, 104)
HSLhsl(308, 65%, 28%)
HSVhsv(308, 78%, 45%)
CMYKcmyk(0%, 78.4%, 10.3%, 54.5%)
CIE-LABlab(27.87, 47.34, -24.36)
CIE-LCHlch(27.87, 53.24, 332.77°)
OKLaboklab(39.84% 0.1375 -0.0667)
OKLCHoklch(39.84% 0.153 334.1)
XYZxyz(10.0489, 5.4086, 13.6087)
Luminance0.0541 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#741968 #197425
analogous
#521974 #741968 #74193B
triadic
#741968 #687419 #196874
tetradic
#741968 #745219 #197425 #193B74
square
#741968 #745219 #197425 #193B74
split-complementary
#741968 #3B7419 #197452
monochromatic
#190517 #420E3B #741968 #A62495 #D334BE

Accessibility & contrast

On white

10.09
#741968 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.08
#741968 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741968
10.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##741968#FFFFFF#000000##FFFFFF
##7419681.0010.092.0810.09
#FFFFFF10.091.0021.001.00
#0000002.0821.001.0021.00
##FFFFFF10.091.0021.001.00

Color blindness preview

Protanopia (red-blind)
#17396A
Deuteranopia (green-blind)
#394666
Tritanopia (blue-blind)
#7A223F
Achromatopsia (no color)
#424242

Design tokens & code

CSS
--color: #741968;
/* rgb */ color: rgb(116, 25, 104);
/* oklch */ color: oklch(39.8% 0.153 334.1);
Tailwind
colors: {
  custom: {
    50: '#9f6193',
    500: '#741968',
    950: '#000000',
  },
}
SCSS
$custom: #741968;
$custom-light: #9f6193;
$custom-dark: #000000;
JSON
{
  "hex": "#741968",
  "rgb": {
    "r": 116,
    "g": 25,
    "b": 104
  },
  "hsl": {
    "h": 307.912,
    "s": 64.539,
    "l": 27.647
  },
  "oklch": {
    "l": 0.39843,
    "c": 0.15283,
    "h": 334.1
  },
  "luminance": 0.05408
}

Semantic roles & 50–950 ramp

primary
#741968
secondary
#40A94E
accent
#E85640
background
#FAF6F9
surface
#F4EBF1
border
#CEC6CB
text
#0F050D
muted
#7F7A7E

Preview Lab

Preview with #741968

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#741968 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva