#741773#741773

#741773 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.3% C 0.164 H 328.6°. Best body text is #FFFFFF at 9.94:1 contrast (WCAG AA passes).

Color values

HEX	#741773
RGB	rgb(116, 23, 115)
HSL	hsl(301, 67%, 27%)
HSV	hsv(301, 80%, 45%)
CMYK	cmyk(0%, 80.2%, 0.9%, 54.5%)
CIE-LAB	lab(28.29, 49.81, -30.77)
CIE-LCH	lch(28.29, 58.55, 328.29°)
OKLab	oklab(40.35% 0.1396 -0.0853)
OKLCH	oklch(40.35% 0.164 328.6)
XYZ	xyz(10.6033, 5.5644, 16.7319)
Luminance	0.0556 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741773 #177418

analogous

#461774 #741773 #741745

triadic

#741773 #737417 #177374

tetradic

#741773 #744617 #177418 #174574

square

#741773 #744617 #177418 #174574

split-complementary

#741773 #457417 #177446

monochromatic

#1A0519 #410D40 #741773 #A721A6 #D630D4

Accessibility & contrast

On white

9.94

#741773 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#741773 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741773

9.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741773	#FFFFFF	#000000	##FFFFFF
##741773	1.00	9.94	2.11	9.94
#FFFFFF	9.94	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#023B75

Deuteranopia (green-blind)

#324771

Tritanopia (blue-blind)

#782645

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #741773;
/* rgb */ color: rgb(116, 23, 115);
/* oklch */ color: oklch(40.3% 0.164 328.6);

Tailwind

colors: {
  custom: {
    50: '#9f609c',
    500: '#741773',
    950: '#000000',
  },
}

SCSS

$custom: #741773;
$custom-light: #9f609c;
$custom-dark: #000000;

JSON

{
  "hex": "#741773",
  "rgb": {
    "r": 116,
    "g": 23,
    "b": 115
  },
  "hsl": {
    "h": 300.645,
    "s": 66.906,
    "l": 27.255
  },
  "oklch": {
    "l": 0.40348,
    "c": 0.16354,
    "h": 328.6
  },
  "luminance": 0.05564
}

Semantic roles & 50–950 ramp

primary

#741773

secondary

#3DA93F

accent

#EA403E

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #741773

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →