#741772#741772

#741772 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.3% C 0.163 H 329.1°. Best body text is #FFFFFF at 9.96:1 contrast (WCAG AA passes).

Color values

HEX#741772
RGBrgb(116, 23, 114)
HSLhsl(301, 67%, 27%)
HSVhsv(301, 80%, 45%)
CMYKcmyk(0%, 80.2%, 1.7%, 54.5%)
CIE-LABlab(28.22, 49.64, -30.23)
CIE-LCHlch(28.22, 58.12, 328.66°)
OKLaboklab(40.28% 0.1396 -0.0837)
OKLCHoklch(40.28% 0.163 329.1)
XYZxyz(10.5460, 5.5415, 16.4305)
Luminance0.0554 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#741772 #177419
analogous
#471774 #741772 #741744
triadic
#741772 #727417 #177274
tetradic
#741772 #744717 #177419 #174474
square
#741772 #744717 #177419 #174474
split-complementary
#741772 #447417 #177447
monochromatic
#1A0519 #410D40 #741772 #A721A4 #D630D2

Accessibility & contrast

On white

9.96
#741772 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.11
#741772 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741772
9.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##741772#FFFFFF#000000##FFFFFF
##7417721.009.962.119.96
#FFFFFF9.961.0021.001.00
#0000002.1121.001.0021.00
##FFFFFF9.961.0021.001.00

Color blindness preview

Protanopia (red-blind)
#043B74
Deuteranopia (green-blind)
#334770
Tritanopia (blue-blind)
#782644
Achromatopsia (no color)
#434343

Design tokens & code

CSS
--color: #741772;
/* rgb */ color: rgb(116, 23, 114);
/* oklch */ color: oklch(40.3% 0.163 329.1);
Tailwind
colors: {
  custom: {
    50: '#9f609b',
    500: '#741772',
    950: '#000000',
  },
}
SCSS
$custom: #741772;
$custom-light: #9f609b;
$custom-dark: #000000;
JSON
{
  "hex": "#741772",
  "rgb": {
    "r": 116,
    "g": 23,
    "b": 114
  },
  "hsl": {
    "h": 301.29,
    "s": 66.906,
    "l": 27.255
  },
  "oklch": {
    "l": 0.40285,
    "c": 0.16274,
    "h": 329.1
  },
  "luminance": 0.05541
}

Semantic roles & 50–950 ramp

primary
#741772
secondary
#3DA940
accent
#EA423E
background
#FAF6F9
surface
#F4EBF2
border
#CEC6CC
text
#0F050E
muted
#7F7A7E

Preview Lab

Preview with #741772

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#741772 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva