#741772#741772

#741772 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.3% C 0.163 H 329.1°. Best body text is #FFFFFF at 9.96:1 contrast (WCAG AA passes).

Color values

HEX	#741772
RGB	rgb(116, 23, 114)
HSL	hsl(301, 67%, 27%)
HSV	hsv(301, 80%, 45%)
CMYK	cmyk(0%, 80.2%, 1.7%, 54.5%)
CIE-LAB	lab(28.22, 49.64, -30.23)
CIE-LCH	lch(28.22, 58.12, 328.66°)
OKLab	oklab(40.28% 0.1396 -0.0837)
OKLCH	oklch(40.28% 0.163 329.1)
XYZ	xyz(10.5460, 5.5415, 16.4305)
Luminance	0.0554 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741772 #177419

analogous

#471774 #741772 #741744

triadic

#741772 #727417 #177274

tetradic

#741772 #744717 #177419 #174474

square

#741772 #744717 #177419 #174474

split-complementary

#741772 #447417 #177447

monochromatic

#1A0519 #410D40 #741772 #A721A4 #D630D2

Accessibility & contrast

On white

9.96

#741772 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#741772 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741772

9.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741772	#FFFFFF	#000000	##FFFFFF
##741772	1.00	9.96	2.11	9.96
#FFFFFF	9.96	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#043B74

Deuteranopia (green-blind)

#334770

Tritanopia (blue-blind)

#782644

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #741772;
/* rgb */ color: rgb(116, 23, 114);
/* oklch */ color: oklch(40.3% 0.163 329.1);

Tailwind

colors: {
  custom: {
    50: '#9f609b',
    500: '#741772',
    950: '#000000',
  },
}

SCSS

$custom: #741772;
$custom-light: #9f609b;
$custom-dark: #000000;

JSON

{
  "hex": "#741772",
  "rgb": {
    "r": 116,
    "g": 23,
    "b": 114
  },
  "hsl": {
    "h": 301.29,
    "s": 66.906,
    "l": 27.255
  },
  "oklch": {
    "l": 0.40285,
    "c": 0.16274,
    "h": 329.1
  },
  "luminance": 0.05541
}

Semantic roles & 50–950 ramp

primary

#741772

secondary

#3DA940

accent

#EA423E

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #741772

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →