#741739#741739
#741739 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.6% C 0.129 H 4.2°. Best body text is #FFFFFF at 10.91:1 contrast (WCAG AA passes).
Color values
| HEX | #741739 |
|---|---|
| RGB | rgb(116, 23, 57) |
| HSL | hsl(338, 67%, 27%) |
| HSV | hsv(338, 80%, 45%) |
| CMYK | cmyk(0%, 80.2%, 50.9%, 54.5%) |
| CIE-LAB | lab(25.63, 41.92, 3.52) |
| CIE-LCH | lch(25.63, 42.07, 4.80°) |
| OKLab | oklab(37.56% 0.1283 0.0094) |
| OKLCH | oklch(37.56% 0.129 4.2) |
| XYZ | xyz(8.2481, 4.6223, 4.3280) |
| Luminance | 0.0462 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.94
Wine (survey)
#80013F
ΔE00 3.25
Red Purple
#820747
ΔE00 4.60
Bordeaux
#7B002C
ΔE00 4.66
Burgundy (survey)
#610023
ΔE00 5.74
Red Wine
#8C0034
ΔE00 5.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741739 #177452
analogous
#741767 #741739 #742417
triadic
#741739 #397417 #173974
tetradic
#741739 #677417 #177452 #241774
square
#741739 #677417 #177452 #241774
split-complementary
#741739 #177424 #176774
monochromatic
#1A050D #410D20 #741739 #A72152 #D6306C
Accessibility & contrast
On white
10.91
#741739 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.92
#741739 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741739
10.91:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741739 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741739 | 1.00 | 10.91 | 1.92 | 10.91 |
| #FFFFFF | 10.91 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.92 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.91 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E313A
Deuteranopia (green-blind)
#474337
Tritanopia (blue-blind)
#7F0126
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #741739; /* rgb */ color: rgb(116, 23, 57); /* oklch */ color: oklch(37.6% 0.129 4.2);
Tailwind
colors: {
custom: {
50: '#a15e6f',
500: '#741739',
950: '#000000',
},
}SCSS
$custom: #741739; $custom-light: #a15e6f; $custom-dark: #000000;
JSON
{
"hex": "#741739",
"rgb": {
"r": 116,
"g": 23,
"b": 57
},
"hsl": {
"h": 338.065,
"s": 66.906,
"l": 27.255
},
"oklch": {
"l": 0.37563,
"c": 0.12868,
"h": 4.2
},
"luminance": 0.04621
}Semantic roles & 50–950 ramp
primary
#741739
secondary
#3DA982
accent
#EAAB3E
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#100507
muted
#7F797A