#741728#741728

#741728 is a dark, vivid red. Relative luminance 0.045; OKLCH L 37.1% C 0.126 H 16.2°. Best body text is #FFFFFF at 11.08:1 contrast (WCAG AA passes).

Color values

HEX	#741728
RGB	rgb(116, 23, 40)
HSL	hsl(349, 67%, 27%)
HSV	hsv(349, 80%, 45%)
CMYK	cmyk(0%, 80.2%, 65.5%, 54.5%)
CIE-LAB	lab(25.20, 40.56, 14.52)
CIE-LCH	lch(25.20, 43.08, 19.70°)
OKLab	oklab(37.1% 0.1212 0.0351)
OKLCH	oklch(37.1% 0.126 16.2)
XYZ	xyz(7.8927, 4.4802, 2.4562)
Luminance	0.0448 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741728 #177463

analogous

#741757 #741728 #743417

triadic

#741728 #287417 #172874

tetradic

#741728 #577417 #177463 #341774

square

#741728 #577417 #177463 #341774

split-complementary

#741728 #177434 #175774

monochromatic

#1A0509 #410D16 #741728 #A7213A #D6304E

Accessibility & contrast

On white

11.08

#741728 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.90

#741728 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741728

11.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741728	#FFFFFF	#000000	##FFFFFF
##741728	1.00	11.08	1.90	11.08
#FFFFFF	11.08	1.00	21.00	1.00
#000000	1.90	21.00	1.00	21.00
##FFFFFF	11.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#312F28

Deuteranopia (green-blind)

#494325

Tritanopia (blue-blind)

#80001E

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #741728;
/* rgb */ color: rgb(116, 23, 40);
/* oklch */ color: oklch(37.1% 0.126 16.2);

Tailwind

colors: {
  custom: {
    50: '#a25e61',
    500: '#741728',
    950: '#000000',
  },
}

SCSS

$custom: #741728;
$custom-light: #a25e61;
$custom-dark: #000000;

JSON

{
  "hex": "#741728",
  "rgb": {
    "r": 116,
    "g": 23,
    "b": 40
  },
  "hsl": {
    "h": 349.032,
    "s": 66.906,
    "l": 27.255
  },
  "oklch": {
    "l": 0.37105,
    "c": 0.12623,
    "h": 16.2
  },
  "luminance": 0.04479
}

Semantic roles & 50–950 ramp

primary

#741728

secondary

#3DA996

accent

#EACA3E

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100505

muted

#7F7979

Preview Lab

Preview with #741728

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →