#741723#741723

#741723 is a dark, vivid red. Relative luminance 0.044; OKLCH L 37.0% C 0.126 H 19.4°. Best body text is #FFFFFF at 11.11:1 contrast (WCAG AA passes).

Color values

HEX	#741723
RGB	rgb(116, 23, 35)
HSL	hsl(352, 67%, 27%)
HSV	hsv(352, 80%, 45%)
CMYK	cmyk(0%, 80.2%, 69.8%, 54.5%)
CIE-LAB	lab(25.10, 40.24, 17.77)
CIE-LCH	lch(25.10, 43.99, 23.83°)
OKLab	oklab(37% 0.1191 0.0419)
OKLCH	oklch(37% 0.126 19.4)
XYZ	xyz(7.8131, 4.4483, 2.0370)
Luminance	0.0445 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741723 #177468

analogous

#741752 #741723 #743A17

triadic

#741723 #237417 #172374

tetradic

#741723 #527417 #177468 #3A1774

square

#741723 #527417 #177468 #3A1774

split-complementary

#741723 #17743A #175274

monochromatic

#1A0508 #410D14 #741723 #A72132 #D63045

Accessibility & contrast

On white

11.11

#741723 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.89

#741723 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741723

11.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741723	#FFFFFF	#000000	##FFFFFF
##741723	1.00	11.11	1.89	11.11
#FFFFFF	11.11	1.00	21.00	1.00
#000000	1.89	21.00	1.00	21.00
##FFFFFF	11.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#322F23

Deuteranopia (green-blind)

#4A4320

Tritanopia (blue-blind)

#80001C

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #741723;
/* rgb */ color: rgb(116, 23, 35);
/* oklch */ color: oklch(37.0% 0.126 19.4);

Tailwind

colors: {
  custom: {
    50: '#a35d5d',
    500: '#741723',
    950: '#000000',
  },
}

SCSS

$custom: #741723;
$custom-light: #a35d5d;
$custom-dark: #000000;

JSON

{
  "hex": "#741723",
  "rgb": {
    "r": 116,
    "g": 23,
    "b": 35
  },
  "hsl": {
    "h": 352.258,
    "s": 66.906,
    "l": 27.255
  },
  "oklch": {
    "l": 0.37001,
    "c": 0.12628,
    "h": 19.4
  },
  "luminance": 0.04447
}

Semantic roles & 50–950 ramp

primary

#741723

secondary

#3DA99B

accent

#EAD43E

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100504

muted

#7F7979

Preview Lab

Preview with #741723

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →