#741714#741714
#741714 is a dark, vivid red. Relative luminance 0.044; OKLCH L 36.8% C 0.128 H 27.5°. Best body text is #FFFFFF at 11.20:1 contrast (WCAG AA passes).
Color values
| HEX | #741714 |
|---|---|
| RGB | rgb(116, 23, 20) |
| HSL | hsl(2, 71%, 27%) |
| HSV | hsv(2, 83%, 45%) |
| CMYK | cmyk(0%, 80.2%, 82.8%, 54.5%) |
| CIE-LAB | lab(24.88, 39.53, 27.19) |
| CIE-LCH | lch(24.88, 47.98, 34.52°) |
| OKLab | oklab(36.77% 0.1133 0.0591) |
| OKLCH | oklch(36.77% 0.128 27.5) |
| XYZ | xyz(7.6360, 4.3775, 1.1046) |
| Luminance | 0.0438 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 3.03
Blood
#770001
ΔE00 3.42
Rosewood
#65000B
ΔE00 4.36
Maroon
#800000
ΔE00 4.50
Crimson (survey)
#8C000F
ΔE00 4.91
Dark Red
#840000
ΔE00 5.05
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741714 #147174
analogous
#741441 #741714 #744714
triadic
#741714 #147417 #171474
tetradic
#741714 #417414 #147174 #471474
square
#741714 #417414 #147174 #471474
split-complementary
#741714 #147447 #144174
monochromatic
#1A0505 #400D0B #741714 #A8211D #DA2E28
Accessibility & contrast
On white
11.20
#741714 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.88
#741714 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741714
11.20:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741714 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741714 | 1.00 | 11.20 | 1.88 | 11.20 |
| #FFFFFF | 11.20 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.88 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.20 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#342E12
Deuteranopia (green-blind)
#4B4210
Tritanopia (blue-blind)
#800018
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #741714; /* rgb */ color: rgb(116, 23, 20); /* oklch */ color: oklch(36.8% 0.128 27.5);
Tailwind
colors: {
custom: {
50: '#a45d52',
500: '#741714',
950: '#000000',
},
}SCSS
$custom: #741714; $custom-light: #a45d52; $custom-dark: #000000;
JSON
{
"hex": "#741714",
"rgb": {
"r": 116,
"g": 23,
"b": 20
},
"hsl": {
"h": 1.875,
"s": 70.588,
"l": 26.667
},
"oklch": {
"l": 0.36767,
"c": 0.1278,
"h": 27.5
},
"luminance": 0.04376
}Semantic roles & 50–950 ramp
primary
#741714
secondary
#3AA7AA
accent
#E8ED3A
background
#FBF5F4
surface
#F5E9E7
border
#CFC5C3
text
#110502
muted
#807978