#741540#741540
#741540 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.6% C 0.133 H 358.8°. Best body text is #FFFFFF at 10.91:1 contrast (WCAG AA passes).
Color values
| HEX | #741540 |
|---|---|
| RGB | rgb(116, 21, 64) |
| HSL | hsl(333, 69%, 27%) |
| HSV | hsv(333, 82%, 45%) |
| CMYK | cmyk(0%, 81.9%, 44.8%, 54.5%) |
| CIE-LAB | lab(25.63, 43.27, -1.25) |
| CIE-LCH | lch(25.63, 43.28, 358.34°) |
| OKLab | oklab(37.63% 0.133 -0.0028) |
| OKLCH | oklch(37.63% 0.133 358.8) |
| XYZ | xyz(8.3967, 4.6206, 5.2992) |
| Luminance | 0.0462 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.21
Wine (survey)
#80013F
ΔE00 2.82
Red Purple
#820747
ΔE00 2.95
Mulberry
#920A4E
ΔE00 5.79
Reddish Purple
#910951
ΔE00 5.80
Velvet
#750851
ΔE00 5.88
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741540 #157449
analogous
#741570 #741540 #741A15
triadic
#741540 #407415 #154074
tetradic
#741540 #707415 #157449 #1A1574
square
#741540 #707415 #157449 #1A1574
split-complementary
#741540 #15741A #157074
monochromatic
#1A050E #400C23 #741540 #A81E5D #D92B79
Accessibility & contrast
On white
10.91
#741540 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.92
#741540 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741540
10.91:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741540 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741540 | 1.00 | 10.91 | 1.92 | 10.91 |
| #FFFFFF | 10.91 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.92 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.91 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2B3141
Deuteranopia (green-blind)
#45433E
Tritanopia (blue-blind)
#7E0328
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #741540; /* rgb */ color: rgb(116, 21, 64); /* oklch */ color: oklch(37.6% 0.133 358.8);
Tailwind
colors: {
custom: {
50: '#a15e74',
500: '#741540',
950: '#000000',
},
}SCSS
$custom: #741540; $custom-light: #a15e74; $custom-dark: #000000;
JSON
{
"hex": "#741540",
"rgb": {
"r": 116,
"g": 21,
"b": 64
},
"hsl": {
"h": 332.842,
"s": 69.343,
"l": 26.863
},
"oklch": {
"l": 0.37633,
"c": 0.13306,
"h": 358.8
},
"luminance": 0.0462
}Semantic roles & 50–950 ramp
primary
#741540
secondary
#3BAA78
accent
#EC9C3C
background
#FAF5F7
surface
#F4E9ED
border
#CEC5C8
text
#0F0508
muted
#7F797B