#741474#741474

#741474 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.167 H 328.1°. Best body text is #FFFFFF at 10.02:1 contrast (WCAG AA passes).

Color values

HEX	#741474
RGB	rgb(116, 20, 116)
HSL	hsl(300, 71%, 27%)
HSV	hsv(300, 83%, 45%)
CMYK	cmyk(0%, 82.8%, 0%, 54.5%)
CIE-LAB	lab(28.05, 50.85, -31.79)
CIE-LCH	lch(28.05, 59.97, 327.99°)
OKLab	oklab(40.2% 0.142 -0.0882)
OKLCH	oklch(40.2% 0.167 328.1)
XYZ	xyz(10.6049, 5.4751, 17.0179)
Luminance	0.0547 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741474 #147414

analogous

#441474 #741474 #741444

triadic

#741474 #747414 #147474

tetradic

#741474 #744414 #147414 #144474

square

#741474 #744414 #147414 #144474

split-complementary

#741474 #447414 #147444

monochromatic

#1A051A #400B40 #741474 #A81DA8 #DA28DA

Accessibility & contrast

On white

10.02

#741474 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#741474 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741474

10.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741474	#FFFFFF	#000000	##FFFFFF
##741474	1.00	10.02	2.09	10.02
#FFFFFF	10.02	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A76

Deuteranopia (green-blind)

#314672

Tritanopia (blue-blind)

#782545

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #741474;
/* rgb */ color: rgb(116, 20, 116);
/* oklch */ color: oklch(40.2% 0.167 328.1);

Tailwind

colors: {
  custom: {
    50: '#a0609c',
    500: '#741474',
    950: '#000000',
  },
}

SCSS

$custom: #741474;
$custom-light: #a0609c;
$custom-dark: #000000;

JSON

{
  "hex": "#741474",
  "rgb": {
    "r": 116,
    "g": 20,
    "b": 116
  },
  "hsl": {
    "h": 300,
    "s": 70.588,
    "l": 26.667
  },
  "oklch": {
    "l": 0.40198,
    "c": 0.16714,
    "h": 328.1
  },
  "luminance": 0.05474
}

Semantic roles & 50–950 ramp

primary

#741474

secondary

#3AAA3A

accent

#ED3A3A

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #741474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →