#741440#741440
#741440 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.6% C 0.134 H 358.6°. Best body text is #FFFFFF at 10.96:1 contrast (WCAG AA passes).
Color values
| HEX | #741440 |
|---|---|
| RGB | rgb(116, 20, 64) |
| HSL | hsl(333, 71%, 27%) |
| HSV | hsv(333, 83%, 45%) |
| CMYK | cmyk(0%, 82.8%, 44.8%, 54.5%) |
| CIE-LAB | lab(25.52, 43.57, -1.41) |
| CIE-LCH | lch(25.52, 43.60, 358.14°) |
| OKLab | oklab(37.55% 0.134 -0.0032) |
| OKLCH | oklch(37.55% 0.134 358.6) |
| XYZ | xyz(8.3787, 4.5846, 5.2932) |
| Luminance | 0.0458 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.13
Wine (survey)
#80013F
ΔE00 2.79
Red Purple
#820747
ΔE00 2.89
Velvet
#750851
ΔE00 5.77
Reddish Purple
#910951
ΔE00 5.78
Mulberry
#920A4E
ΔE00 5.79
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741440 #147448
analogous
#741470 #741440 #741814
triadic
#741440 #407414 #144074
tetradic
#741440 #707414 #147448 #181474
square
#741440 #707414 #147448 #181474
split-complementary
#741440 #147418 #147074
monochromatic
#1A050E #400B23 #741440 #A81D5D #DA287A
Accessibility & contrast
On white
10.96
#741440 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.92
#741440 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741440
10.96:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741440 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741440 | 1.00 | 10.96 | 1.92 | 10.96 |
| #FFFFFF | 10.96 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.92 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.96 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2A3141
Deuteranopia (green-blind)
#44433E
Tritanopia (blue-blind)
#7E0128
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #741440; /* rgb */ color: rgb(116, 20, 64); /* oklch */ color: oklch(37.6% 0.134 358.6);
Tailwind
colors: {
custom: {
50: '#a15d74',
500: '#741440',
950: '#000000',
},
}SCSS
$custom: #741440; $custom-light: #a15d74; $custom-dark: #000000;
JSON
{
"hex": "#741440",
"rgb": {
"r": 116,
"g": 20,
"b": 64
},
"hsl": {
"h": 332.5,
"s": 70.588,
"l": 26.667
},
"oklch": {
"l": 0.37553,
"c": 0.13406,
"h": 358.6
},
"luminance": 0.04583
}Semantic roles & 50–950 ramp
primary
#741440
secondary
#3AAA77
accent
#ED9B3A
background
#FAF5F7
surface
#F4E9ED
border
#CEC5C8
text
#100508
muted
#7F797B