#741327#741327
#741327 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.7% C 0.130 H 15.7°. Best body text is #FFFFFF at 11.26:1 contrast (WCAG AA passes).
Color values
| HEX | #741327 |
|---|---|
| RGB | rgb(116, 19, 39) |
| HSL | hsl(348, 72%, 26%) |
| HSV | hsv(348, 84%, 45%) |
| CMYK | cmyk(0%, 83.6%, 66.4%, 54.5%) |
| CIE-LAB | lab(24.72, 41.78, 14.58) |
| CIE-LCH | lch(24.72, 44.25, 19.24°) |
| OKLab | oklab(36.74% 0.125 0.0352) |
| OKLCH | oklch(36.74% 0.13 15.7) |
| XYZ | xyz(7.8024, 4.3264, 2.3433) |
| Luminance | 0.0432 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine Red
#7B0323
ΔE00 2.13
Bordeaux
#7B002C
ΔE00 3.18
Burgundy
#800020
ΔE00 3.67
Claret
#680018
ΔE00 3.98
Maroon (survey)
#650021
ΔE00 4.13
Red Wine
#8C0034
ΔE00 5.38
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741327 #137460
analogous
#741358 #741327 #743013
triadic
#741327 #277413 #132774
tetradic
#741327 #587413 #137460 #301374
square
#741327 #587413 #137460 #301374
split-complementary
#741327 #137430 #135874
monochromatic
#1A0409 #3F0A15 #741327 #A91C39 #DB264B
Accessibility & contrast
On white
11.26
#741327 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.87
#741327 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741327
11.26:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741327 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741327 | 1.00 | 11.26 | 1.87 | 11.26 |
| #FFFFFF | 11.26 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.87 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.26 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#302E27
Deuteranopia (green-blind)
#484224
Tritanopia (blue-blind)
#80001C
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #741327; /* rgb */ color: rgb(116, 19, 39); /* oklch */ color: oklch(36.7% 0.130 15.7);
Tailwind
colors: {
custom: {
50: '#a35c60',
500: '#741327',
950: '#000000',
},
}SCSS
$custom: #741327; $custom-light: #a35c60; $custom-dark: #000000;
JSON
{
"hex": "#741327",
"rgb": {
"r": 116,
"g": 19,
"b": 39
},
"hsl": {
"h": 347.629,
"s": 71.852,
"l": 26.471
},
"oklch": {
"l": 0.36745,
"c": 0.12981,
"h": 15.7
},
"luminance": 0.04325
}Semantic roles & 50–950 ramp
primary
#741327
secondary
#38AA93
accent
#EFC939
background
#FAF5F5
surface
#F4E9E9
border
#CEC5C5
text
#100405
muted
#7F7979