#740F76#740F76

#740F76 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.173 H 327.3°. Best body text is #FFFFFF at 10.13:1 contrast (WCAG AA passes).

Color values

HEX	#740F76
RGB	rgb(116, 15, 118)
HSL	hsl(299, 77%, 26%)
HSV	hsv(299, 87%, 46%)
CMYK	cmyk(1.7%, 87.3%, 0%, 53.7%)
CIE-LAB	lab(27.75, 52.44, -33.54)
CIE-LCH	lch(27.75, 62.25, 327.39°)
OKLab	oklab(40.03% 0.1454 -0.0933)
OKLCH	oklch(40.03% 0.173 327.3)
XYZ	xyz(10.6431, 5.3635, 17.6107)
Luminance	0.0536 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#740F76 #11760F

analogous

#400F76 #740F76 #760F44

triadic

#740F76 #76740F #0F7674

tetradic

#740F76 #76400F #11760F #0F4476

square

#740F76 #76400F #11760F #0F4476

split-complementary

#740F76 #44760F #0F7640

monochromatic

#1B031B #3F0840 #740F76 #A916AC #DE1DE2

Accessibility & contrast

On white

10.13

#740F76 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#740F76 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #740F76

10.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##740F76	#FFFFFF	#000000	##FFFFFF
##740F76	1.00	10.13	2.07	10.13
#FFFFFF	10.13	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A79

Deuteranopia (green-blind)

#2E4674

Tritanopia (blue-blind)

#782445

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #740f76;
/* rgb */ color: rgb(116, 15, 118);
/* oklch */ color: oklch(40.0% 0.173 327.3);

Tailwind

colors: {
  custom: {
    50: '#a05e9e',
    500: '#740f76',
    950: '#000000',
  },
}

SCSS

$custom: #740f76;
$custom-light: #a05e9e;
$custom-dark: #000000;

JSON

{
  "hex": "#740f76",
  "rgb": {
    "r": 116,
    "g": 15,
    "b": 118
  },
  "hsl": {
    "h": 298.835,
    "s": 77.444,
    "l": 26.078
  },
  "oklch": {
    "l": 0.40026,
    "c": 0.17273,
    "h": 327.3
  },
  "luminance": 0.05363
}

Semantic roles & 50–950 ramp

primary

#740F76

secondary

#36AD33

accent

#F43438

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #740F76

Body copy rendered with the generated semantic roles for this colour.

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