#740F74#740F74

#740F74 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.9% C 0.171 H 328.2°. Best body text is #FFFFFF at 10.18:1 contrast (WCAG AA passes).

Color values

HEX	#740F74
RGB	rgb(116, 15, 116)
HSL	hsl(300, 77%, 26%)
HSV	hsv(300, 87%, 45%)
CMYK	cmyk(0%, 87.1%, 0%, 54.5%)
CIE-LAB	lab(27.62, 52.10, -32.47)
CIE-LCH	lch(27.62, 61.39, 328.07°)
OKLab	oklab(39.89% 0.1455 -0.0902)
OKLCH	oklch(39.89% 0.171 328.2)
XYZ	xyz(10.5256, 5.3164, 16.9914)
Luminance	0.0532 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#740F74 #0F740F

analogous

#410F74 #740F74 #740F41

triadic

#740F74 #74740F #0F7474

tetradic

#740F74 #74410F #0F740F #0F4174

square

#740F74 #74410F #0F740F #0F4174

split-complementary

#740F74 #41740F #0F7441

monochromatic

#1B041B #3E083E #740F74 #AA16AA #E01DE0

Accessibility & contrast

On white

10.18

#740F74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#740F74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #740F74

10.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##740F74	#FFFFFF	#000000	##FFFFFF
##740F74	1.00	10.18	2.06	10.18
#FFFFFF	10.18	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003977

Deuteranopia (green-blind)

#2F4672

Tritanopia (blue-blind)

#782344

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #740f74;
/* rgb */ color: rgb(116, 15, 116);
/* oklch */ color: oklch(39.9% 0.171 328.2);

Tailwind

colors: {
  custom: {
    50: '#a05e9c',
    500: '#740f74',
    950: '#000000',
  },
}

SCSS

$custom: #740f74;
$custom-light: #a05e9c;
$custom-dark: #000000;

JSON

{
  "hex": "#740f74",
  "rgb": {
    "r": 116,
    "g": 15,
    "b": 116
  },
  "hsl": {
    "h": 300,
    "s": 77.099,
    "l": 25.686
  },
  "oklch": {
    "l": 0.39894,
    "c": 0.17119,
    "h": 328.2
  },
  "luminance": 0.05316
}

Semantic roles & 50–950 ramp

primary

#740F74

secondary

#33AC33

accent

#F43434

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #740F74

Body copy rendered with the generated semantic roles for this colour.

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