#740F48#740F48

#740F48 is a dark, vivid pink. Relative luminance 0.045; OKLCH L 37.5% C 0.142 H 352.6°. Best body text is #FFFFFF at 11.03:1 contrast (WCAG AA passes).

Color values

HEX	#740F48
RGB	rgb(116, 15, 72)
HSL	hsl(326, 77%, 26%)
HSV	hsv(326, 87%, 45%)
CMYK	cmyk(0%, 87.1%, 37.9%, 54.5%)
CIE-LAB	lab(25.33, 45.82, -7.11)
CIE-LCH	lch(25.33, 46.37, 351.17°)
OKLab	oklab(37.52% 0.1409 -0.0183)
OKLCH	oklch(37.52% 0.142 352.6)
XYZ	xyz(8.5436, 4.5236, 6.5529)
Luminance	0.0452 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#740F48 #0F743B

analogous

#6D0F74 #740F48 #740F15

triadic

#740F48 #48740F #0F4874

tetradic

#740F48 #746D0F #0F743B #0F1574

square

#740F48 #746D0F #0F743B #0F1574

split-complementary

#740F48 #15740F #0F746D

monochromatic

#1B0411 #3E0826 #740F48 #AA166A #E01D8B

Accessibility & contrast

On white

11.03

#740F48 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.90

#740F48 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #740F48

11.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##740F48	#FFFFFF	#000000	##FFFFFF
##740F48	1.00	11.03	1.90	11.03
#FFFFFF	11.03	1.00	21.00	1.00
#000000	1.90	21.00	1.00	21.00
##FFFFFF	11.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#253149

Deuteranopia (green-blind)

#414246

Tritanopia (blue-blind)

#7E012B

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #740f48;
/* rgb */ color: rgb(116, 15, 72);
/* oklch */ color: oklch(37.5% 0.142 352.6);

Tailwind

colors: {
  custom: {
    50: '#a05c7b',
    500: '#740f48',
    950: '#000000',
  },
}

SCSS

$custom: #740f48;
$custom-light: #a05c7b;
$custom-dark: #000000;

JSON

{
  "hex": "#740f48",
  "rgb": {
    "r": 116,
    "g": 15,
    "b": 72
  },
  "hsl": {
    "h": 326.139,
    "s": 77.099,
    "l": 25.686
  },
  "oklch": {
    "l": 0.37515,
    "c": 0.14212,
    "h": 352.6
  },
  "luminance": 0.04523
}

Semantic roles & 50–950 ramp

primary

#740F48

secondary

#33AC68

accent

#F48834

background

#FAF5F7

surface

#F4E9ED

border

#CEC5C8

text

#0F0509

muted

#7F797B

Preview Lab

Preview with #740F48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →