#739BF7#739BF7

#739BF7 is a light, vivid blue. Relative luminance 0.338; OKLCH L 70.1% C 0.143 H 265.2°. Best body text is #000000 at 7.76:1 contrast (WCAG AA passes).

Color values

HEX	#739BF7
RGB	rgb(115, 155, 247)
HSL	hsl(222, 89%, 71%)
HSV	hsv(222, 53%, 97%)
CMYK	cmyk(53.4%, 37.2%, 0%, 3.1%)
CIE-LAB	lab(64.80, 12.04, -50.19)
CIE-LCH	lch(64.80, 51.61, 283.49°)
OKLab	oklab(70.06% -0.012 -0.142)
OKLCH	oklch(70.06% 0.143 265.2)
XYZ	xyz(35.5744, 33.8003, 92.6271)
Luminance	0.3380 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#739BF7 #F7CF73

analogous

#73DDF7 #739BF7 #8D73F7

triadic

#739BF7 #F7739B #9BF773

tetradic

#739BF7 #F773DD #F7CF73 #73F78D

square

#739BF7 #F773DD #F7CF73 #73F78D

split-complementary

#739BF7 #F78D73 #DDF773

monochromatic

#0D4EE3 #3972F4 #739BF7 #ADC4FA #E2EAFD

Accessibility & contrast

On white

2.71

#739BF7 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.76

#739BF7 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #739BF7

7.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##739BF7	#FFFFFF	#000000	##000000
##739BF7	1.00	2.71	7.76	7.76
#FFFFFF	2.71	1.00	21.00	21.00
#000000	7.76	21.00	1.00	1.00
##000000	7.76	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#76A4FB

Deuteranopia (green-blind)

#6698F5

Tritanopia (blue-blind)

#2BAFBD

Achromatopsia (no color)

#9D9D9D

Design tokens & code

CSS

--color: #739bf7;
/* rgb */ color: rgb(115, 155, 247);
/* oklch */ color: oklch(70.1% 0.143 265.2);

Tailwind

colors: {
  custom: {
    50: '#a3b8fa',
    500: '#739bf7',
    950: '#000000',
  },
}

SCSS

$custom: #739bf7;
$custom-light: #a3b8fa;
$custom-dark: #000000;

JSON

{
  "hex": "#739bf7",
  "rgb": {
    "r": 115,
    "g": 155,
    "b": 247
  },
  "hsl": {
    "h": 221.818,
    "s": 89.189,
    "l": 70.98
  },
  "oklch": {
    "l": 0.7006,
    "c": 0.14255,
    "h": 265.2
  },
  "luminance": 0.33803
}

Semantic roles & 50–950 ramp

primary

#739BF7

secondary

#F4EAD1

accent

#A000E6

background

#FAFBFF

surface

#F4F6FF

border

#CED0D7

text

#101117

muted

#7F8085

Preview Lab

Preview with #739BF7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →