#739BEF#739BEF

#739BEF is a light, vivid blue. Relative luminance 0.333; OKLCH L 69.6% C 0.132 H 264.0°. Best body text is #000000 at 7.66:1 contrast (WCAG AA passes).

Color values

HEX#739BEF
RGBrgb(115, 155, 239)
HSLhsl(221, 79%, 69%)
HSVhsv(221, 52%, 94%)
CMYKcmyk(51.9%, 35.1%, 0%, 6.3%)
CIE-LABlab(64.42, 9.58, -46.41)
CIE-LCHlch(64.42, 47.39, 281.67°)
OKLaboklab(69.63% -0.0138 -0.131)
OKLCHoklch(69.63% 0.132 264)
XYZxyz(34.3664, 33.3170, 86.2645)
Luminance0.3332 (WCAG relative)
Temperaturecool
Familyblue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#739BEF #EFC773
analogous
#73D9EF #739BEF #8973EF
triadic
#739BEF #EF739B #9BEF73
tetradic
#739BEF #EF73D9 #EFC773 #73EF89
square
#739BEF #EF73D9 #EFC773 #73EF89
split-complementary
#739BEF #EF8973 #D9EF73
monochromatic
#1853D0 #3C74E9 #739BEF #AAC2F5 #E1E9FC

Accessibility & contrast

On white

2.74
#739BEF on #FFFFFF
AA ✗AA large ✗AAA ✗

On black

7.66
#739BEF on #000000
AA ✓AA large ✓AAA ✓

Best text color

#000000 on #739BEF
7.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##739BEF#FFFFFF#000000##000000
##739BEF1.002.747.667.66
#FFFFFF2.741.0021.0021.00
#0000007.6621.001.001.00
##0000007.6621.001.001.00

Color blindness preview

Protanopia (red-blind)
#7AA2F2
Deuteranopia (green-blind)
#6B97ED
Tritanopia (blue-blind)
#35ADBA
Achromatopsia (no color)
#9C9C9C

Design tokens & code

CSS
--color: #739bef;
/* rgb */ color: rgb(115, 155, 239);
/* oklch */ color: oklch(69.6% 0.132 264.0);
Tailwind
colors: {
  custom: {
    50: '#a2b8f4',
    500: '#739bef',
    950: '#000000',
  },
}
SCSS
$custom: #739bef;
$custom-light: #a2b8f4;
$custom-dark: #000000;
JSON
{
  "hex": "#739bef",
  "rgb": {
    "r": 115,
    "g": 155,
    "b": 239
  },
  "hsl": {
    "h": 220.645,
    "s": 79.487,
    "l": 69.412
  },
  "oklch": {
    "l": 0.69634,
    "c": 0.13175,
    "h": 264
  },
  "luminance": 0.3332
}

Semantic roles & 50–950 ramp

primary
#739BEF
secondary
#F1E5CD
accent
#980ADC
background
#FAFBFE
surface
#F4F6FD
border
#CED0D5
text
#101117
muted
#7F8085

Preview Lab

Preview with #739BEF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#739BEF Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva