#739AFF#739AFF

#739AFF is a light, vivid blue. Relative luminance 0.340; OKLCH L 70.3% C 0.154 H 266.6°. Best body text is #000000 at 7.80:1 contrast (WCAG AA passes).

Color values

HEX	#739AFF
RGB	rgb(115, 154, 255)
HSL	hsl(223, 100%, 73%)
HSV	hsv(223, 55%, 100%)
CMYK	cmyk(54.9%, 39.6%, 0%, 0%)
CIE-LAB	lab(64.94, 15.11, -54.34)
CIE-LCH	lch(64.94, 56.40, 285.54°)
OKLab	oklab(70.3% -0.0093 -0.1542)
OKLCH	oklch(70.3% 0.154 266.6)
XYZ	xyz(36.6698, 33.9732, 99.2135)
Luminance	0.3398 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#739AFF #FFD873

analogous

#73E0FF #739AFF #9273FF

triadic

#739AFF #FF739A #9AFF73

tetradic

#739AFF #FF73E0 #FFD873 #73FF92

square

#739AFF #FF73E0 #FFD873 #73FF92

split-complementary

#739AFF #FF9273 #E0FF73

monochromatic

#0045F8 #366EFF #739AFF #B0C6FF #E0E9FF

Accessibility & contrast

On white

2.69

#739AFF on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.80

#739AFF on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #739AFF

7.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##739AFF	#FFFFFF	#000000	##000000
##739AFF	1.00	2.69	7.80	7.80
#FFFFFF	2.69	1.00	21.00	21.00
#000000	7.80	21.00	1.00	1.00
##000000	7.80	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#70A4FF

Deuteranopia (green-blind)

#5E98FD

Tritanopia (blue-blind)

#1CB0C0

Achromatopsia (no color)

#9E9E9E

Design tokens & code

CSS

--color: #739aff;
/* rgb */ color: rgb(115, 154, 255);
/* oklch */ color: oklch(70.3% 0.154 266.6);

Tailwind

colors: {
  custom: {
    50: '#a4b7ff',
    500: '#739aff',
    950: '#000000',
  },
}

SCSS

$custom: #739aff;
$custom-light: #a4b7ff;
$custom-dark: #000000;

JSON

{
  "hex": "#739aff",
  "rgb": {
    "r": 115,
    "g": 154,
    "b": 255
  },
  "hsl": {
    "h": 223.286,
    "s": 100,
    "l": 72.549
  },
  "oklch": {
    "l": 0.70297,
    "c": 0.15447,
    "h": 266.6
  },
  "luminance": 0.33976
}

Semantic roles & 50–950 ramp

primary

#739AFF

secondary

#F7EDD4

accent

#A600E6

background

#FAFBFF

surface

#F4F6FF

border

#CED0D7

text

#101118

muted

#7F8086

Preview Lab

Preview with #739AFF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →