#739AED#739AED

#739AED is a light, vivid blue. Relative luminance 0.329; OKLCH L 69.3% C 0.130 H 264.2°. Best body text is #000000 at 7.57:1 contrast (WCAG AA passes).

Color values

HEX	#739AED
RGB	rgb(115, 154, 237)
HSL	hsl(221, 77%, 69%)
HSV	hsv(221, 51%, 93%)
CMYK	cmyk(51.5%, 35%, 0%, 7.1%)
CIE-LAB	lab(64.05, 9.55, -45.89)
CIE-LCH	lch(64.05, 46.87, 281.76°)
OKLab	oklab(69.32% -0.0132 -0.1295)
OKLCH	oklch(69.32% 0.13 264.2)
XYZ	xyz(33.9068, 32.8681, 84.6618)
Luminance	0.3287 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#739AED #EDC673

analogous

#73D7ED #739AED #8973ED

triadic

#739AED #ED739A #9AED73

tetradic

#739AED #ED73D7 #EDC673 #73ED89

square

#739AED #ED73D7 #EDC673 #73ED89

split-complementary

#739AED #ED8973 #D7ED73

monochromatic

#1A53CB #3D73E6 #739AED #A9C1F4 #DFE8FB

Accessibility & contrast

On white

2.77

#739AED on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.57

#739AED on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #739AED

7.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##739AED	#FFFFFF	#000000	##000000
##739AED	1.00	2.77	7.57	7.57
#FFFFFF	2.77	1.00	21.00	21.00
#000000	7.57	21.00	1.00	1.00
##000000	7.57	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#79A1F0

Deuteranopia (green-blind)

#6B96EB

Tritanopia (blue-blind)

#38ACB8

Achromatopsia (no color)

#9B9B9B

Design tokens & code

CSS

--color: #739aed;
/* rgb */ color: rgb(115, 154, 237);
/* oklch */ color: oklch(69.3% 0.130 264.2);

Tailwind

colors: {
  custom: {
    50: '#a2b7f3',
    500: '#739aed',
    950: '#000000',
  },
}

SCSS

$custom: #739aed;
$custom-light: #a2b7f3;
$custom-dark: #000000;

JSON

{
  "hex": "#739aed",
  "rgb": {
    "r": 115,
    "g": 154,
    "b": 237
  },
  "hsl": {
    "h": 220.82,
    "s": 77.215,
    "l": 69.02
  },
  "oklch": {
    "l": 0.69321,
    "c": 0.13016,
    "h": 264.2
  },
  "luminance": 0.3287
}

Semantic roles & 50–950 ramp

primary

#739AED

secondary

#F0E4CC

accent

#980CD9

background

#FAFBFE

surface

#F4F6FD

border

#CED0D5

text

#101117

muted

#7F8085

Preview Lab

Preview with #739AED

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →