#73697D#73697D

#73697D is a mid, muted violet. Relative luminance 0.152; OKLCH L 53.7% C 0.033 H 307.8°. Best body text is #FFFFFF at 5.19:1 contrast (WCAG AA passes).

Color values

HEX	#73697D
RGB	rgb(115, 105, 125)
HSL	hsl(270, 9%, 45%)
HSV	hsv(270, 16%, 49%)
CMYK	cmyk(8%, 16%, 0%, 51%)
CIE-LAB	lab(45.95, 8.05, -9.67)
CIE-LCH	lch(45.95, 12.58, 309.77°)
OKLab	oklab(53.71% 0.0202 -0.026)
OKLCH	oklch(53.71% 0.033 307.8)
XYZ	xyz(15.8228, 15.2287, 21.5039)
Luminance	0.1523 (WCAG relative)
Temperature	neutral
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73697D #737D69

analogous

#69697D #73697D #7D697D

triadic

#73697D #7D7369 #697D73

tetradic

#73697D #7D6969 #737D69 #697D7D

square

#73697D #7D6969 #737D69 #697D7D

split-complementary

#73697D #7D7D69 #697D69

monochromatic

#36313A #544D5C #73697D #92889B #B0A9B7

Accessibility & contrast

On white

5.19

#73697D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#73697D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #73697D

5.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73697D	#FFFFFF	#000000	##FFFFFF
##73697D	1.00	5.19	4.05	5.19
#FFFFFF	5.19	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#666C7E

Deuteranopia (green-blind)

#686D7C

Tritanopia (blue-blind)

#726B70

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #73697d;
/* rgb */ color: rgb(115, 105, 125);
/* oklch */ color: oklch(53.7% 0.033 307.8);

Tailwind

colors: {
  custom: {
    50: '#9b93a2',
    500: '#73697d',
    950: '#000000',
  },
}

SCSS

$custom: #73697d;
$custom-light: #9b93a2;
$custom-dark: #000000;

JSON

{
  "hex": "#73697d",
  "rgb": {
    "r": 115,
    "g": 105,
    "b": 125
  },
  "hsl": {
    "h": 270,
    "s": 8.696,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53707,
    "c": 0.03296,
    "h": 307.8
  },
  "luminance": 0.15229
}

Semantic roles & 50–950 ramp

primary

#73697D

secondary

#A1A79B

accent

#B27694

background

#F9F9FA

surface

#F2F1F3

border

#CCCBCD

text

#0E0D0F

muted

#7E7E7F

Preview Lab

Preview with #73697D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →