#7368BF#7368BF

#7368BF is a mid, vivid blue. Relative luminance 0.173; OKLCH L 56.7% C 0.131 H 287.2°. Best body text is #FFFFFF at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#7368BF
RGB	rgb(115, 104, 191)
HSL	hsl(248, 40%, 58%)
HSV	hsv(248, 46%, 75%)
CMYK	cmyk(39.8%, 45.5%, 0%, 25.1%)
CIE-LAB	lab(48.64, 25.65, -44.37)
CIE-LCH	lch(48.64, 51.24, 300.03°)
OKLab	oklab(56.75% 0.0389 -0.1253)
OKLCH	oklch(56.75% 0.131 287.2)
XYZ	xyz(21.4219, 17.3063, 51.4919)
Luminance	0.1731 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7368BF #B4BF68

analogous

#6888BF #7368BF #9E68BF

triadic

#7368BF #BF7368 #68BF73

tetradic

#7368BF #BF6888 #B4BF68 #68BF9E

square

#7368BF #BF6888 #B4BF68 #68BF9E

split-complementary

#7368BF #BF9E68 #88BF68

monochromatic

#3C3379 #5246A4 #7368BF #9B93D1 #C3BEE3

Accessibility & contrast

On white

4.71

#7368BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.46

#7368BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7368BF

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7368BF	#FFFFFF	#000000	##FFFFFF
##7368BF	1.00	4.71	4.46	4.71
#FFFFFF	4.71	1.00	21.00	1.00
#000000	4.46	21.00	1.00	21.00
##FFFFFF	4.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4876C2

Deuteranopia (green-blind)

#4771BD

Tritanopia (blue-blind)

#5E798A

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #7368bf;
/* rgb */ color: rgb(115, 104, 191);
/* oklch */ color: oklch(56.7% 0.131 287.2);

Tailwind

colors: {
  custom: {
    50: '#9f93d3',
    500: '#7368bf',
    950: '#000000',
  },
}

SCSS

$custom: #7368bf;
$custom-light: #9f93d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7368bf",
  "rgb": {
    "r": 115,
    "g": 104,
    "b": 191
  },
  "hsl": {
    "h": 247.586,
    "s": 40.465,
    "l": 57.843
  },
  "oklch": {
    "l": 0.56745,
    "c": 0.13121,
    "h": 287.2
  },
  "luminance": 0.17307
}

Semantic roles & 50–950 ramp

primary

#7368BF

secondary

#CED3B0

accent

#D057C1

background

#FAF9FD

surface

#F3F1FA

border

#CDCBD3

text

#0F0D14

muted

#7F7E83

Preview Lab

Preview with #7368BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →