#7368BD#7368BD

#7368BD is a mid, vivid blue. Relative luminance 0.172; OKLCH L 56.6% C 0.128 H 287.5°. Best body text is #FFFFFF at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#7368BD
RGB	rgb(115, 104, 189)
HSL	hsl(248, 39%, 57%)
HSV	hsv(248, 45%, 74%)
CMYK	cmyk(39.2%, 45%, 0%, 25.9%)
CIE-LAB	lab(48.53, 25.08, -43.38)
CIE-LCH	lch(48.53, 50.11, 300.03°)
OKLab	oklab(56.63% 0.0386 -0.1224)
OKLCH	oklch(56.63% 0.128 287.5)
XYZ	xyz(21.2033, 17.2189, 50.3407)
Luminance	0.1722 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7368BD #B2BD68

analogous

#6887BD #7368BD #9E68BD

triadic

#7368BD #BD7368 #68BD73

tetradic

#7368BD #BD6887 #B2BD68 #68BD9E

square

#7368BD #BD6887 #B2BD68 #68BD9E

split-complementary

#7368BD #BD9E68 #87BD68

monochromatic

#3D3477 #5247A1 #7368BD #9A93D0 #C2BDE2

Accessibility & contrast

On white

4.73

#7368BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.44

#7368BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7368BD

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7368BD	#FFFFFF	#000000	##FFFFFF
##7368BD	1.00	4.73	4.44	4.73
#FFFFFF	4.73	1.00	21.00	1.00
#000000	4.44	21.00	1.00	21.00
##FFFFFF	4.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A75C0

Deuteranopia (green-blind)

#4971BB

Tritanopia (blue-blind)

#5F7989

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #7368bd;
/* rgb */ color: rgb(115, 104, 189);
/* oklch */ color: oklch(56.6% 0.128 287.5);

Tailwind

colors: {
  custom: {
    50: '#9f93d1',
    500: '#7368bd',
    950: '#000000',
  },
}

SCSS

$custom: #7368bd;
$custom-light: #9f93d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7368bd",
  "rgb": {
    "r": 115,
    "g": 104,
    "b": 189
  },
  "hsl": {
    "h": 247.765,
    "s": 39.171,
    "l": 57.451
  },
  "oklch": {
    "l": 0.56628,
    "c": 0.12838,
    "h": 287.5
  },
  "luminance": 0.1722
}

Semantic roles & 50–950 ramp

primary

#7368BD

secondary

#CDD2AF

accent

#CF59C0

background

#FAF9FC

surface

#F3F1F9

border

#CDCBD2

text

#0F0D14

muted

#7F7E82

Preview Lab

Preview with #7368BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →