#7368BC#7368BC

#7368BC is a mid, vivid blue. Relative luminance 0.172; OKLCH L 56.6% C 0.127 H 287.6°. Best body text is #FFFFFF at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#7368BC
RGB	rgb(115, 104, 188)
HSL	hsl(248, 39%, 57%)
HSV	hsv(248, 45%, 74%)
CMYK	cmyk(38.8%, 44.7%, 0%, 26.3%)
CIE-LAB	lab(48.48, 24.79, -42.89)
CIE-LCH	lch(48.48, 49.54, 300.03°)
OKLab	oklab(56.57% 0.0385 -0.121)
OKLCH	oklch(56.57% 0.127 287.6)
XYZ	xyz(21.0951, 17.1756, 49.7710)
Luminance	0.1718 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7368BC #B1BC68

analogous

#6887BC #7368BC #9D68BC

triadic

#7368BC #BC7368 #68BC73

tetradic

#7368BC #BC6887 #B1BC68 #68BC9D

square

#7368BC #BC6887 #B1BC68 #68BC9D

split-complementary

#7368BC #BC9D68 #87BC68

monochromatic

#3D3475 #5347A0 #7368BC #9A92CF #C2BDE2

Accessibility & contrast

On white

4.73

#7368BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.44

#7368BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7368BC

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7368BC	#FFFFFF	#000000	##FFFFFF
##7368BC	1.00	4.73	4.44	4.73
#FFFFFF	4.73	1.00	21.00	1.00
#000000	4.44	21.00	1.00	21.00
##FFFFFF	4.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A75BF

Deuteranopia (green-blind)

#4971BA

Tritanopia (blue-blind)

#5F7989

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #7368bc;
/* rgb */ color: rgb(115, 104, 188);
/* oklch */ color: oklch(56.6% 0.127 287.6);

Tailwind

colors: {
  custom: {
    50: '#9e93d0',
    500: '#7368bc',
    950: '#000000',
  },
}

SCSS

$custom: #7368bc;
$custom-light: #9e93d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7368bc",
  "rgb": {
    "r": 115,
    "g": 104,
    "b": 188
  },
  "hsl": {
    "h": 247.857,
    "s": 38.532,
    "l": 57.255
  },
  "oklch": {
    "l": 0.56569,
    "c": 0.12697,
    "h": 287.6
  },
  "luminance": 0.17176
}

Semantic roles & 50–950 ramp

primary

#7368BC

secondary

#CCD1AF

accent

#CE59BF

background

#FAF9FC

surface

#F3F1F9

border

#CDCBD2

text

#0F0D14

muted

#7F7E82

Preview Lab

Preview with #7368BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →