#7368BB#7368BB

#7368BB is a mid, vivid blue. Relative luminance 0.171; OKLCH L 56.5% C 0.126 H 287.8°. Best body text is #FFFFFF at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#7368BB
RGB	rgb(115, 104, 187)
HSL	hsl(248, 38%, 57%)
HSV	hsv(248, 44%, 73%)
CMYK	cmyk(38.5%, 44.4%, 0%, 26.7%)
CIE-LAB	lab(48.43, 24.51, -42.40)
CIE-LCH	lch(48.43, 48.97, 300.03°)
OKLab	oklab(56.51% 0.0383 -0.1196)
OKLCH	oklch(56.51% 0.126 287.8)
XYZ	xyz(20.9877, 17.1327, 49.2052)
Luminance	0.1713 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7368BB #B0BB68

analogous

#6887BB #7368BB #9D68BB

triadic

#7368BB #BB7368 #68BB73

tetradic

#7368BB #BB6887 #B0BB68 #68BB9D

square

#7368BB #BB6887 #B0BB68 #68BB9D

split-complementary

#7368BB #BB9D68 #87BB68

monochromatic

#3D3474 #53479E #7368BB #9A92CE #C1BCE1

Accessibility & contrast

On white

4.74

#7368BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.43

#7368BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7368BB

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7368BB	#FFFFFF	#000000	##FFFFFF
##7368BB	1.00	4.74	4.43	4.74
#FFFFFF	4.74	1.00	21.00	1.00
#000000	4.43	21.00	1.00	21.00
##FFFFFF	4.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B75BE

Deuteranopia (green-blind)

#4A71B9

Tritanopia (blue-blind)

#607888

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #7368bb;
/* rgb */ color: rgb(115, 104, 187);
/* oklch */ color: oklch(56.5% 0.126 287.8);

Tailwind

colors: {
  custom: {
    50: '#9e93d0',
    500: '#7368bb',
    950: '#000000',
  },
}

SCSS

$custom: #7368bb;
$custom-light: #9e93d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7368bb",
  "rgb": {
    "r": 115,
    "g": 104,
    "b": 187
  },
  "hsl": {
    "h": 247.952,
    "s": 37.9,
    "l": 57.059
  },
  "oklch": {
    "l": 0.56511,
    "c": 0.12554,
    "h": 287.8
  },
  "luminance": 0.17133
}

Semantic roles & 50–950 ramp

primary

#7368BB

secondary

#CCD0AF

accent

#CE5ABE

background

#FAF9FC

surface

#F3F1F9

border

#CDCBD2

text

#0F0D14

muted

#7F7E82

Preview Lab

Preview with #7368BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →