#7368AA#7368AA

#7368AA is a mid, moderate violet. Relative luminance 0.164; OKLCH L 55.6% C 0.101 H 290.4°. Best body text is #FFFFFF at 4.90:1 contrast (WCAG AA passes).

Color values

HEX#7368AA
RGBrgb(115, 104, 170)
HSLhsl(250, 28%, 54%)
HSVhsv(250, 39%, 67%)
CMYKcmyk(32.4%, 38.8%, 0%, 33.3%)
CIE-LABlab(47.56, 19.81, -33.88)
CIE-LCHlch(47.56, 39.24, 300.31°)
OKLaboklab(55.57% 0.0352 -0.0947)
OKLCHoklch(55.57% 0.101 290.4)
XYZxyz(19.2744, 16.4473, 40.1816)
Luminance0.1645 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7368AA #9FAA68
analogous
#687EAA #7368AA #9468AA
triadic
#7368AA #AA7368 #68AA73
tetradic
#7368AA #AA687E #9FAA68 #68AA94
square
#7368AA #AA687E #9FAA68 #68AA94
split-complementary
#7368AA #AA9468 #7EAA68
monochromatic
#3E3761 #574D88 #7368AA #978FC0 #BCB6D6

Accessibility & contrast

On white

4.90
#7368AA on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.29
#7368AA on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7368AA
4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7368AA#FFFFFF#000000##FFFFFF
##7368AA1.004.904.294.90
#FFFFFF4.901.0021.001.00
#0000004.2921.001.0021.00
##FFFFFF4.901.0021.001.00

Color blindness preview

Protanopia (red-blind)
#5472AD
Deuteranopia (green-blind)
#556FA8
Tritanopia (blue-blind)
#667481
Achromatopsia (no color)
#717171

Design tokens & code

CSS
--color: #7368aa;
/* rgb */ color: rgb(115, 104, 170);
/* oklch */ color: oklch(55.6% 0.101 290.4);
Tailwind
colors: {
  custom: {
    50: '#9d93c3',
    500: '#7368aa',
    950: '#000000',
  },
}
SCSS
$custom: #7368aa;
$custom-light: #9d93c3;
$custom-dark: #000000;
JSON
{
  "hex": "#7368aa",
  "rgb": {
    "r": 115,
    "g": 104,
    "b": 170
  },
  "hsl": {
    "h": 250,
    "s": 27.966,
    "l": 53.725
  },
  "oklch": {
    "l": 0.55565,
    "c": 0.10107,
    "h": 290.4
  },
  "luminance": 0.16448
}

Semantic roles & 50–950 ramp

primary
#7368AA
secondary
#C0C5A9
accent
#C464B4
background
#F9F9FC
surface
#F2F1F8
border
#CCCBD1
text
#0E0D12
muted
#7E7E81

Preview Lab

Preview with #7368AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7368AA Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva