#735EA4#735EA4

#735EA4 is a mid, moderate violet. Relative luminance 0.143; OKLCH L 53.3% C 0.109 H 296.3°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#735EA4
RGB	rgb(115, 94, 164)
HSL	hsl(258, 28%, 51%)
HSV	hsv(258, 43%, 64%)
CMYK	cmyk(29.9%, 42.7%, 0%, 35.7%)
CIE-LAB	lab(44.70, 24.26, -34.83)
CIE-LCH	lch(44.70, 42.45, 304.86°)
OKLab	oklab(53.3% 0.0483 -0.0975)
OKLCH	oklch(53.3% 0.109 296.3)
XYZ	xyz(17.7722, 14.3304, 36.9445)
Luminance	0.1433 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#735EA4 #8FA45E

analogous

#5E6CA4 #735EA4 #965EA4

triadic

#735EA4 #A4735E #5EA473

tetradic

#735EA4 #A45E6C #8FA45E #5EA496

square

#735EA4 #A45E6C #8FA45E #5EA496

split-complementary

#735EA4 #A4965E #6CA45E

monochromatic

#3C3157 #57477E #735EA4 #9585BA #B7ACD0

Accessibility & contrast

On white

5.43

#735EA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#735EA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #735EA4

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##735EA4	#FFFFFF	#000000	##FFFFFF
##735EA4	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A6AA7

Deuteranopia (green-blind)

#4D69A2

Tritanopia (blue-blind)

#696A79

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #735ea4;
/* rgb */ color: rgb(115, 94, 164);
/* oklch */ color: oklch(53.3% 0.109 296.3);

Tailwind

colors: {
  custom: {
    50: '#9d8cbf',
    500: '#735ea4',
    950: '#000000',
  },
}

SCSS

$custom: #735ea4;
$custom-light: #9d8cbf;
$custom-dark: #000000;

JSON

{
  "hex": "#735ea4",
  "rgb": {
    "r": 115,
    "g": 94,
    "b": 164
  },
  "hsl": {
    "h": 258,
    "s": 27.778,
    "l": 50.588
  },
  "oklch": {
    "l": 0.53301,
    "c": 0.10882,
    "h": 296.3
  },
  "luminance": 0.14331
}

Semantic roles & 50–950 ramp

primary

#735EA4

secondary

#B5BE9F

accent

#C464A7

background

#F9F8FB

surface

#F2F0F7

border

#CCCBD0

text

#0E0C12

muted

#7E7D81

Preview Lab

Preview with #735EA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →