#73543C#73543C
#73543C is a mid, muted orange. Relative luminance 0.103; OKLCH L 47.3% C 0.055 H 58.7°. Best body text is #FFFFFF at 6.86:1 contrast (WCAG AA passes).
Color values
| HEX | #73543C |
|---|---|
| RGB | rgb(115, 84, 60) |
| HSL | hsl(26, 31%, 34%) |
| HSV | hsv(26, 48%, 45%) |
| CMYK | cmyk(0%, 27%, 47.8%, 54.9%) |
| CIE-LAB | lab(38.40, 9.61, 19.05) |
| CIE-LCH | lch(38.40, 21.34, 63.23°) |
| OKLab | oklab(47.25% 0.0286 0.047) |
| OKLCH | oklch(47.25% 0.055 58.7) |
| XYZ | xyz(11.0566, 10.3124, 5.6822) |
| Luminance | 0.1031 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Cocoa
#875F42
ΔE00 5.52
Umber
#635147
ΔE00 6.98
Walnut
#5C4A3D
ΔE00 7.21
Milk Chocolate
#7F4E1E
ΔE00 7.68
Dark Taupe
#7F684E
ΔE00 7.77
Dirt Brown
#836539
ΔE00 8.99
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73543C #3C5B73
analogous
#733C40 #73543C #73703C
triadic
#73543C #3C7354 #543C73
tetradic
#73543C #40733C #3C5B73 #703C73
square
#73543C #40733C #3C5B73 #703C73
split-complementary
#73543C #3C7370 #3C4073
monochromatic
#231912 #4B3727 #73543C #9B7151 #B69073
Accessibility & contrast
On white
6.86
#73543C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.06
#73543C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #73543C
6.86:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73543C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73543C | 1.00 | 6.86 | 3.06 | 6.86 |
| #FFFFFF | 6.86 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.06 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.86 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5D563A
Deuteranopia (green-blind)
#655D3C
Tritanopia (blue-blind)
#7C4E4E
Achromatopsia (no color)
#5A5A5A
Design tokens & code
CSS
--color: #73543c; /* rgb */ color: rgb(115, 84, 60); /* oklch */ color: oklch(47.3% 0.055 58.7);
Tailwind
colors: {
custom: {
50: '#9d8472',
500: '#73543c',
950: '#000000',
},
}SCSS
$custom: #73543c; $custom-light: #9d8472; $custom-dark: #000000;
JSON
{
"hex": "#73543c",
"rgb": {
"r": 115,
"g": 84,
"b": 60
},
"hsl": {
"h": 26.182,
"s": 31.429,
"l": 34.314
},
"oklch": {
"l": 0.47253,
"c": 0.05497,
"h": 58.7
},
"luminance": 0.10312
}Semantic roles & 50–950 ramp
primary
#73543C
secondary
#6B89A0
accent
#9AC860
background
#F9F8F6
surface
#F2EFEC
border
#CCCAC7
text
#0E0A08
muted
#7E7C7B