#73504D#73504D

#73504D is a mid, muted red. Relative luminance 0.099; OKLCH L 46.8% C 0.048 H 24.5°. Best body text is #FFFFFF at 7.04:1 contrast (WCAG AA passes).

Color values

HEX	#73504D
RGB	rgb(115, 80, 77)
HSL	hsl(5, 20%, 38%)
HSV	hsv(5, 33%, 45%)
CMYK	cmyk(0%, 30.4%, 33%, 54.9%)
CIE-LAB	lab(37.70, 14.25, 7.64)
CIE-LCH	lch(37.70, 16.17, 28.19°)
OKLab	oklab(46.83% 0.0435 0.0198)
OKLCH	oklch(46.83% 0.048 24.5)
XYZ	xyz(11.2788, 9.9187, 8.3402)
Luminance	0.0992 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73504D #4D7073

analogous

#734D5D #73504D #73634D

triadic

#73504D #4D7350 #504D73

tetradic

#73504D #5D734D #4D7073 #634D73

square

#73504D #5D734D #4D7073 #634D73

split-complementary

#73504D #4D7363 #4D5D73

monochromatic

#2A1D1C #4E3634 #73504D #986966 #B18D8A

Accessibility & contrast

On white

7.04

#73504D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#73504D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73504D

7.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73504D	#FFFFFF	#000000	##FFFFFF
##73504D	1.00	7.04	2.98	7.04
#FFFFFF	7.04	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#57554D

Deuteranopia (green-blind)

#5F5B4D

Tritanopia (blue-blind)

#7A4C4F

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #73504d;
/* rgb */ color: rgb(115, 80, 77);
/* oklch */ color: oklch(46.8% 0.048 24.5);

Tailwind

colors: {
  custom: {
    50: '#9c817e',
    500: '#73504d',
    950: '#000000',
  },
}

SCSS

$custom: #73504d;
$custom-light: #9c817e;
$custom-dark: #000000;

JSON

{
  "hex": "#73504d",
  "rgb": {
    "r": 115,
    "g": 80,
    "b": 77
  },
  "hsl": {
    "h": 4.737,
    "s": 19.792,
    "l": 37.647
  },
  "oklch": {
    "l": 0.46831,
    "c": 0.04777,
    "h": 24.5
  },
  "luminance": 0.09918
}

Semantic roles & 50–950 ramp

primary

#73504D

secondary

#7E9B9E

accent

#B6BC6B

background

#F9F7F7

surface

#F2EEEE

border

#CCC9C9

text

#0E0A0A

muted

#7E7C7C

Preview Lab

Preview with #73504D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →