#734F99#734F99

#734F99 is a mid, moderate violet. Relative luminance 0.115; OKLCH L 49.9% C 0.119 H 304.9°. Best body text is #FFFFFF at 6.35:1 contrast (WCAG AA passes).

Color values

HEX	#734F99
RGB	rgb(115, 79, 153)
HSL	hsl(269, 32%, 45%)
HSV	hsv(269, 48%, 60%)
CMYK	cmyk(24.8%, 48.4%, 0%, 40%)
CIE-LAB	lab(40.47, 30.44, -34.96)
CIE-LCH	lch(40.47, 46.36, 311.04°)
OKLab	oklab(49.93% 0.0683 -0.0979)
OKLCH	oklch(49.93% 0.119 304.9)
XYZ	xyz(15.6148, 11.5368, 31.5350)
Luminance	0.1154 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734F99 #75994F

analogous

#4F5099 #734F99 #984F99

triadic

#734F99 #99734F #4F9973

tetradic

#734F99 #994F50 #75994F #4F9998

square

#734F99 #994F50 #75994F #4F9998

split-complementary

#734F99 #99984F #50994F

monochromatic

#362548 #553A71 #734F99 #9270B5 #B198CA

Accessibility & contrast

On white

6.35

#734F99 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#734F99 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734F99

6.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734F99	#FFFFFF	#000000	##FFFFFF
##734F99	1.00	6.35	3.31	6.35
#FFFFFF	6.35	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B5E9C

Deuteranopia (green-blind)

#446097

Tritanopia (blue-blind)

#6D5C6D

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #734f99;
/* rgb */ color: rgb(115, 79, 153);
/* oklch */ color: oklch(49.9% 0.119 304.9);

Tailwind

colors: {
  custom: {
    50: '#9d81b7',
    500: '#734f99',
    950: '#000000',
  },
}

SCSS

$custom: #734f99;
$custom-light: #9d81b7;
$custom-dark: #000000;

JSON

{
  "hex": "#734f99",
  "rgb": {
    "r": 115,
    "g": 79,
    "b": 153
  },
  "hsl": {
    "h": 269.189,
    "s": 31.897,
    "l": 45.49
  },
  "oklch": {
    "l": 0.49931,
    "c": 0.11935,
    "h": 304.9
  },
  "luminance": 0.11537
}

Semantic roles & 50–950 ramp

primary

#734F99

secondary

#A2B78D

accent

#C86095

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0E0A11

muted

#7E7C80

Preview Lab

Preview with #734F99

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →