#734DA3#734DA3

#734DA3 is a mid, vivid violet. Relative luminance 0.116; OKLCH L 50.2% C 0.136 H 302.2°. Best body text is #FFFFFF at 6.33:1 contrast (WCAG AA passes).

Color values

HEX	#734DA3
RGB	rgb(115, 77, 163)
HSL	hsl(267, 36%, 47%)
HSV	hsv(267, 53%, 64%)
CMYK	cmyk(29.4%, 52.8%, 0%, 36.1%)
CIE-LAB	lab(40.57, 34.15, -40.79)
CIE-LCH	lch(40.57, 53.20, 309.94°)
OKLab	oklab(50.19% 0.0722 -0.1149)
OKLCH	oklch(50.19% 0.136 302.2)
XYZ	xyz(16.3335, 11.5969, 36.0212)
Luminance	0.1160 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734DA3 #7DA34D

analogous

#4D52A3 #734DA3 #9E4DA3

triadic

#734DA3 #A3734D #4DA373

tetradic

#734DA3 #A34D52 #7DA34D #4DA39E

square

#734DA3 #A34D52 #7DA34D #4DA39E

split-complementary

#734DA3 #A39E4D #52A34D

monochromatic

#382650 #563979 #734DA3 #9271BC #B29BD0

Accessibility & contrast

On white

6.33

#734DA3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#734DA3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734DA3

6.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734DA3	#FFFFFF	#000000	##FFFFFF
##734DA3	1.00	6.33	3.32	6.33
#FFFFFF	6.33	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305FA6

Deuteranopia (green-blind)

#3B5FA1

Tritanopia (blue-blind)

#6A5D70

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #734da3;
/* rgb */ color: rgb(115, 77, 163);
/* oklch */ color: oklch(50.2% 0.136 302.2);

Tailwind

colors: {
  custom: {
    50: '#9e80bf',
    500: '#734da3',
    950: '#000000',
  },
}

SCSS

$custom: #734da3;
$custom-light: #9e80bf;
$custom-dark: #000000;

JSON

{
  "hex": "#734da3",
  "rgb": {
    "r": 115,
    "g": 77,
    "b": 163
  },
  "hsl": {
    "h": 266.512,
    "s": 35.833,
    "l": 47.059
  },
  "oklch": {
    "l": 0.50186,
    "c": 0.13569,
    "h": 302.2
  },
  "luminance": 0.11597
}

Semantic roles & 50–950 ramp

primary

#734DA3

secondary

#A8BC90

accent

#CC5C9A

background

#F9F7FB

surface

#F2EEF7

border

#CCC9D0

text

#0F0A12

muted

#7E7C81

Preview Lab

Preview with #734DA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →