#734D97#734D97

#734D97 is a mid, vivid violet. Relative luminance 0.112; OKLCH L 49.5% C 0.120 H 306.2°. Best body text is #FFFFFF at 6.49:1 contrast (WCAG AA passes).

Color values

HEX	#734D97
RGB	rgb(115, 77, 151)
HSL	hsl(271, 32%, 45%)
HSV	hsv(271, 49%, 59%)
CMYK	cmyk(23.8%, 49%, 0%, 40.8%)
CIE-LAB	lab(39.89, 31.12, -34.67)
CIE-LCH	lch(39.89, 46.59, 311.91°)
OKLab	oklab(49.47% 0.071 -0.097)
OKLCH	oklch(49.47% 0.12 306.2)
XYZ	xyz(15.3089, 11.1871, 30.6250)
Luminance	0.1119 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734D97 #71974D

analogous

#4E4D97 #734D97 #974D96

triadic

#734D97 #97734D #4D9773

tetradic

#734D97 #974E4D #71974D #4D9697

square

#734D97 #974E4D #71974D #4D9697

split-complementary

#734D97 #96974D #4D974E

monochromatic

#352446 #54386E #734D97 #926DB4 #B095C9

Accessibility & contrast

On white

6.49

#734D97 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#734D97 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734D97

6.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734D97	#FFFFFF	#000000	##FFFFFF
##734D97	1.00	6.49	3.24	6.49
#FFFFFF	6.49	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#395D9A

Deuteranopia (green-blind)

#435E95

Tritanopia (blue-blind)

#6D5A6B

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #734d97;
/* rgb */ color: rgb(115, 77, 151);
/* oklch */ color: oklch(49.5% 0.120 306.2);

Tailwind

colors: {
  custom: {
    50: '#9d80b6',
    500: '#734d97',
    950: '#000000',
  },
}

SCSS

$custom: #734d97;
$custom-light: #9d80b6;
$custom-dark: #000000;

JSON

{
  "hex": "#734d97",
  "rgb": {
    "r": 115,
    "g": 77,
    "b": 151
  },
  "hsl": {
    "h": 270.811,
    "s": 32.456,
    "l": 44.706
  },
  "oklch": {
    "l": 0.49465,
    "c": 0.12021,
    "h": 306.2
  },
  "luminance": 0.11187
}

Semantic roles & 50–950 ramp

primary

#734D97

secondary

#9FB68A

accent

#C95F92

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0E0A11

muted

#7E7C80

Preview Lab

Preview with #734D97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →