#734D94#734D94

#734D94 is a mid, moderate violet. Relative luminance 0.111; OKLCH L 49.3% C 0.116 H 307.4°. Best body text is #FFFFFF at 6.53:1 contrast (WCAG AA passes).

Color values

HEX	#734D94
RGB	rgb(115, 77, 148)
HSL	hsl(272, 32%, 44%)
HSV	hsv(272, 48%, 58%)
CMYK	cmyk(22.3%, 48%, 0%, 42%)
CIE-LAB	lab(39.73, 30.38, -33.12)
CIE-LCH	lch(39.73, 44.94, 312.53°)
OKLab	oklab(49.29% 0.0706 -0.0925)
OKLCH	oklch(49.29% 0.116 307.4)
XYZ	xyz(15.0683, 11.0909, 29.3582)
Luminance	0.1109 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734D94 #6E944D

analogous

#504D94 #734D94 #944D92

triadic

#734D94 #94734D #4D9473

tetradic

#734D94 #94504D #6E944D #4D9294

square

#734D94 #94504D #6E944D #4D9294

split-complementary

#734D94 #92944D #4D9450

monochromatic

#342343 #54386C #734D94 #926CB2 #B094C7

Accessibility & contrast

On white

6.53

#734D94 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#734D94 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734D94

6.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734D94	#FFFFFF	#000000	##FFFFFF
##734D94	1.00	6.53	3.22	6.53
#FFFFFF	6.53	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B5C97

Deuteranopia (green-blind)

#455E92

Tritanopia (blue-blind)

#6E5969

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #734d94;
/* rgb */ color: rgb(115, 77, 148);
/* oklch */ color: oklch(49.3% 0.116 307.4);

Tailwind

colors: {
  custom: {
    50: '#9d80b4',
    500: '#734d94',
    950: '#000000',
  },
}

SCSS

$custom: #734d94;
$custom-light: #9d80b4;
$custom-dark: #000000;

JSON

{
  "hex": "#734d94",
  "rgb": {
    "r": 115,
    "g": 77,
    "b": 148
  },
  "hsl": {
    "h": 272.113,
    "s": 31.556,
    "l": 44.118
  },
  "oklch": {
    "l": 0.49293,
    "c": 0.11634,
    "h": 307.4
  },
  "luminance": 0.11091
}

Semantic roles & 50–950 ramp

primary

#734D94

secondary

#9DB489

accent

#C86090

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0E0A11

muted

#7E7C80

Preview Lab

Preview with #734D94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →