#734D94#734D94

#734D94 is a mid, moderate violet. Relative luminance 0.111; OKLCH L 49.3% C 0.116 H 307.4°. Best body text is #FFFFFF at 6.53:1 contrast (WCAG AA passes).

Color values

HEX#734D94
RGBrgb(115, 77, 148)
HSLhsl(272, 32%, 44%)
HSVhsv(272, 48%, 58%)
CMYKcmyk(22.3%, 48%, 0%, 42%)
CIE-LABlab(39.73, 30.38, -33.12)
CIE-LCHlch(39.73, 44.94, 312.53°)
OKLaboklab(49.29% 0.0706 -0.0925)
OKLCHoklch(49.29% 0.116 307.4)
XYZxyz(15.0683, 11.0909, 29.3582)
Luminance0.1109 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#734D94 #6E944D
analogous
#504D94 #734D94 #944D92
triadic
#734D94 #94734D #4D9473
tetradic
#734D94 #94504D #6E944D #4D9294
square
#734D94 #94504D #6E944D #4D9294
split-complementary
#734D94 #92944D #4D9450
monochromatic
#342343 #54386C #734D94 #926CB2 #B094C7

Accessibility & contrast

On white

6.53
#734D94 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.22
#734D94 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734D94
6.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##734D94#FFFFFF#000000##FFFFFF
##734D941.006.533.226.53
#FFFFFF6.531.0021.001.00
#0000003.2221.001.0021.00
##FFFFFF6.531.0021.001.00

Color blindness preview

Protanopia (red-blind)
#3B5C97
Deuteranopia (green-blind)
#455E92
Tritanopia (blue-blind)
#6E5969
Achromatopsia (no color)
#5E5E5E

Design tokens & code

CSS
--color: #734d94;
/* rgb */ color: rgb(115, 77, 148);
/* oklch */ color: oklch(49.3% 0.116 307.4);
Tailwind
colors: {
  custom: {
    50: '#9d80b4',
    500: '#734d94',
    950: '#000000',
  },
}
SCSS
$custom: #734d94;
$custom-light: #9d80b4;
$custom-dark: #000000;
JSON
{
  "hex": "#734d94",
  "rgb": {
    "r": 115,
    "g": 77,
    "b": 148
  },
  "hsl": {
    "h": 272.113,
    "s": 31.556,
    "l": 44.118
  },
  "oklch": {
    "l": 0.49293,
    "c": 0.11634,
    "h": 307.4
  },
  "luminance": 0.11091
}

Semantic roles & 50–950 ramp

primary
#734D94
secondary
#9DB489
accent
#C86090
background
#F9F7FB
surface
#F2EEF6
border
#CCC9D0
text
#0E0A11
muted
#7E7C80

Preview Lab

Preview with #734D94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#734D94 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva