#734D7C#734D7C

#734D7C is a mid, moderate purple. Relative luminance 0.104; OKLCH L 48.0% C 0.086 H 319.8°. Best body text is #FFFFFF at 6.81:1 contrast (WCAG AA passes).

Color values

HEX	#734D7C
RGB	rgb(115, 77, 124)
HSL	hsl(289, 23%, 39%)
HSV	hsv(289, 38%, 49%)
CMYK	cmyk(7.3%, 37.9%, 0%, 51.4%)
CIE-LAB	lab(38.57, 24.79, -20.31)
CIE-LCH	lch(38.57, 32.04, 320.67°)
OKLab	oklab(48.03% 0.0658 -0.0556)
OKLCH	oklch(48.03% 0.086 319.8)
XYZ	xyz(13.3617, 10.4082, 20.3700)
Luminance	0.1041 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734D7C #567C4D

analogous

#5C4D7C #734D7C #7C4D6E

triadic

#734D7C #7C734D #4D7C73

tetradic

#734D7C #7C5C4D #567C4D #4D6E7C

square

#734D7C #7C5C4D #567C4D #4D6E7C

split-complementary

#734D7C #6E7C4D #4D7C5C

monochromatic

#2D1E30 #503656 #734D7C #9566A0 #AF8CB8

Accessibility & contrast

On white

6.81

#734D7C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#734D7C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734D7C

6.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734D7C	#FFFFFF	#000000	##FFFFFF
##734D7C	1.00	6.81	3.08	6.81
#FFFFFF	6.81	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#47587E

Deuteranopia (green-blind)

#505C7B

Tritanopia (blue-blind)

#74525F

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #734d7c;
/* rgb */ color: rgb(115, 77, 124);
/* oklch */ color: oklch(48.0% 0.086 319.8);

Tailwind

colors: {
  custom: {
    50: '#9c7fa2',
    500: '#734d7c',
    950: '#000000',
  },
}

SCSS

$custom: #734d7c;
$custom-light: #9c7fa2;
$custom-dark: #000000;

JSON

{
  "hex": "#734d7c",
  "rgb": {
    "r": 115,
    "g": 77,
    "b": 124
  },
  "hsl": {
    "h": 288.511,
    "s": 23.383,
    "l": 39.412
  },
  "oklch": {
    "l": 0.48033,
    "c": 0.08613,
    "h": 319.8
  },
  "luminance": 0.10408
}

Semantic roles & 50–950 ramp

primary

#734D7C

secondary

#87A481

accent

#C06879

background

#F9F7F9

surface

#F2EEF2

border

#CCC9CC

text

#0E0A0F

muted

#7E7C7E

Preview Lab

Preview with #734D7C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →