#734CA4#734CA4

#734CA4 is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.1% C 0.139 H 302.1°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#734CA4
RGB	rgb(115, 76, 164)
HSL	hsl(267, 37%, 47%)
HSV	hsv(267, 54%, 64%)
CMYK	cmyk(29.9%, 53.7%, 0%, 35.7%)
CIE-LAB	lab(40.40, 34.99, -41.66)
CIE-LCH	lch(40.40, 54.40, 310.03°)
OKLab	oklab(50.08% 0.0737 -0.1174)
OKLCH	oklch(50.08% 0.139 302.1)
XYZ	xyz(16.3540, 11.4940, 36.4718)
Luminance	0.1149 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734CA4 #7DA44C

analogous

#4C51A4 #734CA4 #9F4CA4

triadic

#734CA4 #A4734C #4CA473

tetradic

#734CA4 #A44C51 #7DA44C #4CA49F

square

#734CA4 #A44C51 #7DA44C #4CA49F

split-complementary

#734CA4 #A49F4C #51A44C

monochromatic

#382550 #56397A #734CA4 #9270BD #B29AD0

Accessibility & contrast

On white

6.37

#734CA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#734CA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734CA4

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734CA4	#FFFFFF	#000000	##FFFFFF
##734CA4	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D5FA7

Deuteranopia (green-blind)

#395FA2

Tritanopia (blue-blind)

#6A5D71

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #734ca4;
/* rgb */ color: rgb(115, 76, 164);
/* oklch */ color: oklch(50.1% 0.139 302.1);

Tailwind

colors: {
  custom: {
    50: '#9e7fbf',
    500: '#734ca4',
    950: '#000000',
  },
}

SCSS

$custom: #734ca4;
$custom-light: #9e7fbf;
$custom-dark: #000000;

JSON

{
  "hex": "#734ca4",
  "rgb": {
    "r": 115,
    "g": 76,
    "b": 164
  },
  "hsl": {
    "h": 266.591,
    "s": 36.667,
    "l": 47.059
  },
  "oklch": {
    "l": 0.5008,
    "c": 0.13859,
    "h": 302.1
  },
  "luminance": 0.11494
}

Semantic roles & 50–950 ramp

primary

#734CA4

secondary

#A8BD8F

accent

#CD5B9A

background

#F9F7FB

surface

#F2EEF7

border

#CCC9D0

text

#0F0A12

muted

#7E7C81

Preview Lab

Preview with #734CA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →