#734BB3#734BB3

#734BB3 is a mid, vivid violet. Relative luminance 0.119; OKLCH L 50.9% C 0.159 H 298.3°. Best body text is #FFFFFF at 6.20:1 contrast (WCAG AA passes).

Color values

HEX	#734BB3
RGB	rgb(115, 75, 179)
HSL	hsl(263, 41%, 50%)
HSV	hsv(263, 58%, 70%)
CMYK	cmyk(35.8%, 58.1%, 0%, 29.8%)
CIE-LAB	lab(41.11, 39.49, -49.41)
CIE-LCH	lch(41.11, 63.25, 308.63°)
OKLab	oklab(50.9% 0.0754 -0.1401)
OKLCH	oklch(50.9% 0.159 298.3)
XYZ	xyz(17.7210, 11.9315, 44.0085)
Luminance	0.1193 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734BB3 #8BB34B

analogous

#4B57B3 #734BB3 #A74BB3

triadic

#734BB3 #B3734B #4BB373

tetradic

#734BB3 #B34B57 #8BB34B #4BB3A7

square

#734BB3 #B34B57 #8BB34B #4BB3A7

split-complementary

#734BB3 #B3A74B #57B34B

monochromatic

#3C275D #573988 #734BB3 #9476C5 #B6A1D8

Accessibility & contrast

On white

6.20

#734BB3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#734BB3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734BB3

6.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734BB3	#FFFFFF	#000000	##FFFFFF
##734BB3	1.00	6.20	3.39	6.20
#FFFFFF	6.20	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1661B6

Deuteranopia (green-blind)

#2860B1

Tritanopia (blue-blind)

#656178

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #734bb3;
/* rgb */ color: rgb(115, 75, 179);
/* oklch */ color: oklch(50.9% 0.159 298.3);

Tailwind

colors: {
  custom: {
    50: '#9f7fca',
    500: '#734bb3',
    950: '#000000',
  },
}

SCSS

$custom: #734bb3;
$custom-light: #9f7fca;
$custom-dark: #000000;

JSON

{
  "hex": "#734bb3",
  "rgb": {
    "r": 115,
    "g": 75,
    "b": 179
  },
  "hsl": {
    "h": 263.077,
    "s": 40.945,
    "l": 49.804
  },
  "oklch": {
    "l": 0.50899,
    "c": 0.15915,
    "h": 298.3
  },
  "luminance": 0.11932
}

Semantic roles & 50–950 ramp

primary

#734BB3

secondary

#B2C495

accent

#D157A2

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #734BB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →