#734BB0#734BB0

#734BB0 is a mid, vivid violet. Relative luminance 0.118; OKLCH L 50.7% C 0.155 H 299.0°. Best body text is #FFFFFF at 6.25:1 contrast (WCAG AA passes).

Color values

HEX	#734BB0
RGB	rgb(115, 75, 176)
HSL	hsl(264, 40%, 49%)
HSV	hsv(264, 57%, 69%)
CMYK	cmyk(34.7%, 57.4%, 0%, 31%)
CIE-LAB	lab(40.91, 38.70, -47.95)
CIE-LCH	lch(40.91, 61.62, 308.90°)
OKLab	oklab(50.7% 0.0754 -0.1358)
OKLCH	oklch(50.7% 0.155 299)
XYZ	xyz(17.4209, 11.8114, 42.4279)
Luminance	0.1181 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734BB0 #88B04B

analogous

#4B56B0 #734BB0 #A64BB0

triadic

#734BB0 #B0734B #4BB073

tetradic

#734BB0 #B04B56 #88B04B #4BB0A6

square

#734BB0 #B04B56 #88B04B #4BB0A6

split-complementary

#734BB0 #B0A64B #56B04B

monochromatic

#3B265A #573985 #734BB0 #9474C4 #B59FD6

Accessibility & contrast

On white

6.25

#734BB0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.36

#734BB0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734BB0

6.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734BB0	#FFFFFF	#000000	##FFFFFF
##734BB0	1.00	6.25	3.36	6.25
#FFFFFF	6.25	1.00	21.00	1.00
#000000	3.36	21.00	1.00	21.00
##FFFFFF	6.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B60B3

Deuteranopia (green-blind)

#2B60AE

Tritanopia (blue-blind)

#666076

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #734bb0;
/* rgb */ color: rgb(115, 75, 176);
/* oklch */ color: oklch(50.7% 0.155 299.0);

Tailwind

colors: {
  custom: {
    50: '#9f7fc8',
    500: '#734bb0',
    950: '#000000',
  },
}

SCSS

$custom: #734bb0;
$custom-light: #9f7fc8;
$custom-dark: #000000;

JSON

{
  "hex": "#734bb0",
  "rgb": {
    "r": 115,
    "g": 75,
    "b": 176
  },
  "hsl": {
    "h": 263.762,
    "s": 40.239,
    "l": 49.216
  },
  "oklch": {
    "l": 0.50697,
    "c": 0.15538,
    "h": 299
  },
  "luminance": 0.11812
}

Semantic roles & 50–950 ramp

primary

#734BB0

secondary

#B0C394

accent

#D058A0

background

#FAF7FC

surface

#F3EEF8

border

#CDC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #734BB0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →