#734BAE#734BAE

#734BAE is a mid, vivid violet. Relative luminance 0.117; OKLCH L 50.6% C 0.153 H 299.6°. Best body text is #FFFFFF at 6.28:1 contrast (WCAG AA passes).

Color values

HEX	#734BAE
RGB	rgb(115, 75, 174)
HSL	hsl(264, 40%, 49%)
HSV	hsv(264, 57%, 68%)
CMYK	cmyk(33.9%, 56.9%, 0%, 31.8%)
CIE-LAB	lab(40.79, 38.17, -46.97)
CIE-LCH	lch(40.79, 60.53, 309.10°)
OKLab	oklab(50.56% 0.0754 -0.133)
OKLCH	oklch(50.56% 0.153 299.6)
XYZ	xyz(17.2244, 11.7328, 41.3934)
Luminance	0.1173 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734BAE #86AE4B

analogous

#4B55AE #734BAE #A54BAE

triadic

#734BAE #AE734B #4BAE73

tetradic

#734BAE #AE4B55 #86AE4B #4BAEA5

square

#734BAE #AE4B55 #86AE4B #4BAEA5

split-complementary

#734BAE #AEA54B #55AE4B

monochromatic

#3A2658 #573983 #734BAE #9373C3 #B49ED5

Accessibility & contrast

On white

6.28

#734BAE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#734BAE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734BAE

6.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734BAE	#FFFFFF	#000000	##FFFFFF
##734BAE	1.00	6.28	3.35	6.28
#FFFFFF	6.28	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F60B1

Deuteranopia (green-blind)

#2E5FAC

Tritanopia (blue-blind)

#665F75

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #734bae;
/* rgb */ color: rgb(115, 75, 174);
/* oklch */ color: oklch(50.6% 0.153 299.6);

Tailwind

colors: {
  custom: {
    50: '#9f7fc7',
    500: '#734bae',
    950: '#000000',
  },
}

SCSS

$custom: #734bae;
$custom-light: #9f7fc7;
$custom-dark: #000000;

JSON

{
  "hex": "#734bae",
  "rgb": {
    "r": 115,
    "g": 75,
    "b": 174
  },
  "hsl": {
    "h": 264.242,
    "s": 39.759,
    "l": 48.824
  },
  "oklch": {
    "l": 0.50563,
    "c": 0.15287,
    "h": 299.6
  },
  "luminance": 0.11733
}

Semantic roles & 50–950 ramp

primary

#734BAE

secondary

#AFC293

accent

#D0589F

background

#FAF7FC

surface

#F3EEF8

border

#CDC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #734BAE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →