#734AB2#734AB2

#734AB2 is a mid, vivid violet. Relative luminance 0.118; OKLCH L 50.7% C 0.159 H 298.8°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#734AB2
RGB	rgb(115, 74, 178)
HSL	hsl(264, 41%, 49%)
HSV	hsv(264, 58%, 70%)
CMYK	cmyk(35.4%, 58.4%, 0%, 30.2%)
CIE-LAB	lab(40.83, 39.79, -49.27)
CIE-LCH	lch(40.83, 63.34, 308.92°)
OKLab	oklab(50.67% 0.0767 -0.1397)
OKLCH	oklch(50.67% 0.159 298.8)
XYZ	xyz(17.5529, 11.7566, 43.4553)
Luminance	0.1176 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734AB2 #89B24A

analogous

#4A55B2 #734AB2 #A74AB2

triadic

#734AB2 #B2734A #4AB273

tetradic

#734AB2 #B24A55 #89B24A #4AB2A7

square

#734AB2 #B24A55 #89B24A #4AB2A7

split-complementary

#734AB2 #B2A74A #55B24A

monochromatic

#3B265C #573887 #734AB2 #9474C5 #B59FD7

Accessibility & contrast

On white

6.27

#734AB2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#734AB2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734AB2

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734AB2	#FFFFFF	#000000	##FFFFFF
##734AB2	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1460B5

Deuteranopia (green-blind)

#275FB0

Tritanopia (blue-blind)

#656077

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #734ab2;
/* rgb */ color: rgb(115, 74, 178);
/* oklch */ color: oklch(50.7% 0.159 298.8);

Tailwind

colors: {
  custom: {
    50: '#9f7eca',
    500: '#734ab2',
    950: '#000000',
  },
}

SCSS

$custom: #734ab2;
$custom-light: #9f7eca;
$custom-dark: #000000;

JSON

{
  "hex": "#734ab2",
  "rgb": {
    "r": 115,
    "g": 74,
    "b": 178
  },
  "hsl": {
    "h": 263.654,
    "s": 41.27,
    "l": 49.412
  },
  "oklch": {
    "l": 0.50673,
    "c": 0.1594,
    "h": 298.8
  },
  "luminance": 0.11757
}

Semantic roles & 50–950 ramp

primary

#734AB2

secondary

#B1C494

accent

#D157A1

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #734AB2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →