#734AB0#734AB0

#734AB0 is a mid, vivid violet. Relative luminance 0.117; OKLCH L 50.5% C 0.157 H 299.3°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#734AB0
RGB	rgb(115, 74, 176)
HSL	hsl(264, 41%, 49%)
HSV	hsv(264, 58%, 69%)
CMYK	cmyk(34.7%, 58%, 0%, 31%)
CIE-LAB	lab(40.70, 39.27, -48.30)
CIE-LCH	lch(40.70, 62.25, 309.11°)
OKLab	oklab(50.54% 0.0767 -0.1369)
OKLCH	oklch(50.54% 0.157 299.3)
XYZ	xyz(17.3536, 11.6768, 42.4055)
Luminance	0.1168 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734AB0 #87B04A

analogous

#4A54B0 #734AB0 #A64AB0

triadic

#734AB0 #B0734A #4AB073

tetradic

#734AB0 #B04A54 #87B04A #4AB0A6

square

#734AB0 #B04A54 #87B04A #4AB0A6

split-complementary

#734AB0 #B0A64A #54B04A

monochromatic

#3B265A #573885 #734AB0 #9473C4 #B59ED6

Accessibility & contrast

On white

6.30

#734AB0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#734AB0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734AB0

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734AB0	#FFFFFF	#000000	##FFFFFF
##734AB0	1.00	6.30	3.34	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1860B3

Deuteranopia (green-blind)

#2A5FAE

Tritanopia (blue-blind)

#665F76

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #734ab0;
/* rgb */ color: rgb(115, 74, 176);
/* oklch */ color: oklch(50.5% 0.157 299.3);

Tailwind

colors: {
  custom: {
    50: '#9f7ec8',
    500: '#734ab0',
    950: '#000000',
  },
}

SCSS

$custom: #734ab0;
$custom-light: #9f7ec8;
$custom-dark: #000000;

JSON

{
  "hex": "#734ab0",
  "rgb": {
    "r": 115,
    "g": 74,
    "b": 176
  },
  "hsl": {
    "h": 264.118,
    "s": 40.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.50538,
    "c": 0.1569,
    "h": 299.3
  },
  "luminance": 0.11677
}

Semantic roles & 50–950 ramp

primary

#734AB0

secondary

#B0C393

accent

#D157A0

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #734AB0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →