#734AAF#734AAF

#734AAF is a mid, vivid violet. Relative luminance 0.116; OKLCH L 50.5% C 0.156 H 299.5°. Best body text is #FFFFFF at 6.31:1 contrast (WCAG AA passes).

Color values

HEX	#734AAF
RGB	rgb(115, 74, 175)
HSL	hsl(264, 41%, 49%)
HSV	hsv(264, 58%, 69%)
CMYK	cmyk(34.3%, 57.7%, 0%, 31.4%)
CIE-LAB	lab(40.63, 39.00, -47.81)
CIE-LCH	lch(40.63, 61.70, 309.21°)
OKLab	oklab(50.47% 0.0767 -0.1354)
OKLCH	oklch(50.47% 0.156 299.5)
XYZ	xyz(17.2550, 11.6374, 41.8863)
Luminance	0.1164 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734AAF #86AF4A

analogous

#4A54AF #734AAF #A64AAF

triadic

#734AAF #AF734A #4AAF73

tetradic

#734AAF #AF4A54 #86AF4A #4AAFA6

square

#734AAF #AF4A54 #86AF4A #4AAFA6

split-complementary

#734AAF #AFA64A #54AF4A

monochromatic

#3A2659 #573884 #734AAF #9373C4 #B49ED6

Accessibility & contrast

On white

6.31

#734AAF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#734AAF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734AAF

6.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734AAF	#FFFFFF	#000000	##FFFFFF
##734AAF	1.00	6.31	3.33	6.31
#FFFFFF	6.31	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A60B2

Deuteranopia (green-blind)

#2B5FAD

Tritanopia (blue-blind)

#665F75

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #734aaf;
/* rgb */ color: rgb(115, 74, 175);
/* oklch */ color: oklch(50.5% 0.156 299.5);

Tailwind

colors: {
  custom: {
    50: '#9f7ec7',
    500: '#734aaf',
    950: '#000000',
  },
}

SCSS

$custom: #734aaf;
$custom-light: #9f7ec7;
$custom-dark: #000000;

JSON

{
  "hex": "#734aaf",
  "rgb": {
    "r": 115,
    "g": 74,
    "b": 175
  },
  "hsl": {
    "h": 264.356,
    "s": 40.562,
    "l": 48.824
  },
  "oklch": {
    "l": 0.5047,
    "c": 0.15564,
    "h": 299.5
  },
  "luminance": 0.11638
}

Semantic roles & 50–950 ramp

primary

#734AAF

secondary

#AFC292

accent

#D0579F

background

#FAF7FC

surface

#F3EEF8

border

#CDC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #734AAF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →