#734AAE#734AAE

#734AAE is a mid, vivid violet. Relative luminance 0.116; OKLCH L 50.4% C 0.154 H 299.8°. Best body text is #FFFFFF at 6.33:1 contrast (WCAG AA passes).

Color values

HEX	#734AAE
RGB	rgb(115, 74, 174)
HSL	hsl(265, 40%, 49%)
HSV	hsv(265, 57%, 68%)
CMYK	cmyk(33.9%, 57.5%, 0%, 31.8%)
CIE-LAB	lab(40.57, 38.74, -47.32)
CIE-LCH	lch(40.57, 61.16, 309.31°)
OKLab	oklab(50.4% 0.0767 -0.134)
OKLCH	oklch(50.4% 0.154 299.8)
XYZ	xyz(17.1571, 11.5983, 41.3710)
Luminance	0.1160 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734AAE #85AE4A

analogous

#4A53AE #734AAE #A54AAE

triadic

#734AAE #AE734A #4AAE73

tetradic

#734AAE #AE4A53 #85AE4A #4AAEA5

square

#734AAE #AE4A53 #85AE4A #4AAEA5

split-complementary

#734AAE #AEA54A #53AE4A

monochromatic

#3A2558 #573883 #734AAE #9372C3 #B49DD5

Accessibility & contrast

On white

6.33

#734AAE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#734AAE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734AAE

6.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734AAE	#FFFFFF	#000000	##FFFFFF
##734AAE	1.00	6.33	3.32	6.33
#FFFFFF	6.33	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1C5FB1

Deuteranopia (green-blind)

#2C5FAC

Tritanopia (blue-blind)

#675E75

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #734aae;
/* rgb */ color: rgb(115, 74, 174);
/* oklch */ color: oklch(50.4% 0.154 299.8);

Tailwind

colors: {
  custom: {
    50: '#9f7ec7',
    500: '#734aae',
    950: '#000000',
  },
}

SCSS

$custom: #734aae;
$custom-light: #9f7ec7;
$custom-dark: #000000;

JSON

{
  "hex": "#734aae",
  "rgb": {
    "r": 115,
    "g": 74,
    "b": 174
  },
  "hsl": {
    "h": 264.6,
    "s": 40.323,
    "l": 48.627
  },
  "oklch": {
    "l": 0.50403,
    "c": 0.1544,
    "h": 299.8
  },
  "luminance": 0.11598
}

Semantic roles & 50–950 ramp

primary

#734AAE

secondary

#AEC292

accent

#D0589F

background

#FAF7FC

surface

#F3EEF8

border

#CDC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #734AAE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →