#734AAA#734AAA

#734AAA is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.1% C 0.149 H 300.9°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).

Color values

HEX	#734AAA
RGB	rgb(115, 74, 170)
HSL	hsl(266, 39%, 48%)
HSV	hsv(266, 56%, 67%)
CMYK	cmyk(32.4%, 56.5%, 0%, 33.3%)
CIE-LAB	lab(40.32, 37.70, -45.35)
CIE-LCH	lch(40.32, 58.98, 309.73°)
OKLab	oklab(50.14% 0.0766 -0.1282)
OKLCH	oklch(50.14% 0.149 300.9)
XYZ	xyz(16.7730, 11.4446, 39.3478)
Luminance	0.1144 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734AAA #81AA4A

analogous

#4A51AA #734AAA #A34AAA

triadic

#734AAA #AA734A #4AAA73

tetradic

#734AAA #AA4A51 #81AA4A #4AAAA3

square

#734AAA #AA4A51 #81AA4A #4AAAA3

split-complementary

#734AAA #AAA34A #51AA4A

monochromatic

#392555 #56377F #734AAA #9370C1 #B39BD3

Accessibility & contrast

On white

6.38

#734AAA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#734AAA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734AAA

6.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734AAA	#FFFFFF	#000000	##FFFFFF
##734AAA	1.00	6.38	3.29	6.38
#FFFFFF	6.38	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#225FAD

Deuteranopia (green-blind)

#315EA8

Tritanopia (blue-blind)

#685D73

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #734aaa;
/* rgb */ color: rgb(115, 74, 170);
/* oklch */ color: oklch(50.1% 0.149 300.9);

Tailwind

colors: {
  custom: {
    50: '#9e7ec4',
    500: '#734aaa',
    950: '#000000',
  },
}

SCSS

$custom: #734aaa;
$custom-light: #9e7ec4;
$custom-dark: #000000;

JSON

{
  "hex": "#734aaa",
  "rgb": {
    "r": 115,
    "g": 74,
    "b": 170
  },
  "hsl": {
    "h": 265.625,
    "s": 39.344,
    "l": 47.843
  },
  "oklch": {
    "l": 0.50138,
    "c": 0.14937,
    "h": 300.9
  },
  "luminance": 0.11445
}

Semantic roles & 50–950 ramp

primary

#734AAA

secondary

#ABC090

accent

#CF599D

background

#FAF7FC

surface

#F3EEF8

border

#CDC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #734AAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →