#734A97#734A97

#734A97 is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.0% C 0.125 H 306.9°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).

Color values

HEX	#734A97
RGB	rgb(115, 74, 151)
HSL	hsl(272, 34%, 44%)
HSV	hsv(272, 51%, 59%)
CMYK	cmyk(23.8%, 51%, 0%, 40.8%)
CIE-LAB	lab(39.20, 32.88, -35.77)
CIE-LCH	lch(39.20, 48.58, 312.60°)
OKLab	oklab(48.95% 0.0754 -0.1002)
OKLCH	oklch(48.95% 0.125 306.9)
XYZ	xyz(15.1038, 10.7769, 30.5566)
Luminance	0.1078 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734A97 #6E974A

analogous

#4D4A97 #734A97 #974A95

triadic

#734A97 #97734A #4A9773

tetradic

#734A97 #974D4A #6E974A #4A9597

square

#734A97 #974D4A #6E974A #4A9597

split-complementary

#734A97 #95974A #4A974D

monochromatic

#342245 #54366E #734A97 #9269B5 #B092CA

Accessibility & contrast

On white

6.66

#734A97 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#734A97 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734A97

6.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734A97	#FFFFFF	#000000	##FFFFFF
##734A97	1.00	6.66	3.16	6.66
#FFFFFF	6.66	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#345B9A

Deuteranopia (green-blind)

#405D95

Tritanopia (blue-blind)

#6E5769

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #734a97;
/* rgb */ color: rgb(115, 74, 151);
/* oklch */ color: oklch(49.0% 0.125 306.9);

Tailwind

colors: {
  custom: {
    50: '#9d7eb6',
    500: '#734a97',
    950: '#000000',
  },
}

SCSS

$custom: #734a97;
$custom-light: #9d7eb6;
$custom-dark: #000000;

JSON

{
  "hex": "#734a97",
  "rgb": {
    "r": 115,
    "g": 74,
    "b": 151
  },
  "hsl": {
    "h": 271.948,
    "s": 34.222,
    "l": 44.118
  },
  "oklch": {
    "l": 0.48951,
    "c": 0.12535,
    "h": 306.9
  },
  "luminance": 0.10777
}

Semantic roles & 50–950 ramp

primary

#734A97

secondary

#9DB687

accent

#CA5D90

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0E0A11

muted

#7E7C80

Preview Lab

Preview with #734A97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →